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Burberry courts Japanese consumers with live-streaming app – Luxury Daily

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February 6, 2015

Burberry campaign starring British actress Emma Watson

Burberry campaign starring British actress Emma Watson

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Burberry courts Japanese consumers with live-streaming app
British fashion house Burberry is live-streaming its upcoming Prorsum women’s wear autumn/winter 2015 show thanks to a partnership with Japanese social application Line.
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Barneys uses famous supermodels to target mature consumers
Department store chain Barneys New York is celebrating iconic women in fashion with its new spring 2015 advertising campaign that features some of the most famous supermodels of all time.
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Canadian tourists add $27B annually to US economy
The majority of Canada’s population lives within 100 miles of the United States border and with lower sales tax and more retailers, Canadians are increasingly crossing the border for shopping excursions.
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Miss Dior says “I don’t” in runaway bride storyline
Christian Dior is celebrating independent women through a narrative twist in its new campaign effort for the Miss Dior fragrances.
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Christie’s International Real Estate brings property options to art enthusiasts
Brokerage firm Christie’s International Real Estate is extending its sponsorship of Art Wynwood in Miami this winter to present its luxury property options to art enthusiasts.
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Vertu compares smartphone to jewelry to entice Valentine’s Day purchases
British smartphone manufacturer Vertu is flaunting the “jewel-like” qualities of its latest Signature Touch Clous de Paris mobile device to compete with jewelers this Valentine’s Day.
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Jaguar uses marginal gain concept to improve vehicle
British automaker Jaguar brought in a Team Sky executive to discuss marginal gains – a concept that directed the British cycling team to success – to translate it into automobile design and performance.
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Robb Report’s February issue scours the best suites for jetsetters
Auberge, Four Seasons and The Ritz-Carlton were among the hoteliers promoting properties in warmer climates through advertisements in the February travel issue of Robb Report.
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Michael Kors, Bulgari, Mandarin Oriental and Instagram – Live news
Luxury Daily’s live news from Feb. 5 – Michael Kors sales rise 37pc during holiday quarter; Bulgari asks college designers to reinvent house codes; Mandarin Oriental fetes New York Fashion Week with exclusive access; Luxury retail, automakers boast highest Instagram adoption.
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Men’s fashion week, Estée Lauder, jewelry auctions and China – News briefs
Today in luxury marketing – New York men’s fashion week becomes reality; Estée Lauder warns of currency headwinds; Christie’s, Sotheby’s post record jewelry sales in 2014; With parallel import scheme, China aims to rein in luxury car prices.
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Top questions still puzzling many of today’s mobile app marketers
When tracking post-install user behavior, what are the most common parameters to track and measure? Answers to this question and many more.
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