Receive the latest articles for free. Click here to get the Mobile Commerce Daily newsletters.

Burberry brings personalization to big screen via interactive billboard – Luxury Daily

By
December 15, 2015

Burberry Festive campaign 2015

Burberry Festive campaign 2015

Ferragamo best positioned to leverage women’s footwear market growth
Forty-five percent of women buy at least five pairs of shoes per year, a trend that suggests massive impending growth in the market, according to a new report by Fashionbi.
Click here to read the entire article on Luxury Daily

Announcing Luxury FirstLook: Strategy 2016 New York Jan. 20
Register now for the nation’s premier conference focused on how luxury marketing, advertising, retail, media, Internet and mobile will rapidly evolve in 2016. Hear speakers from Boston Consulting Group, Four Seasons Hotels & Resorts, Van Cleef & Arpels, Breguet, Luxury Institute, Shullman Research Center, Kantar Media Ad Intelligence, Travel + Leisure, Modern Luxury, Neuehouse, Base New York, KBS, Lloyd&Co., Matouk, Fluid Inc., iProspect, Monaco Lange, Envirosell, Engel & Volkers North America, Bloomberg Pursuits and Driscoll Advisors.
Click here to read the entire article on Luxury Daily

Prada gives “perspective” on CSR campaigns via multimedia platform
Italian luxury conglomerate Prada Group is letting its consumers see its company with new eyes thanks to a dedicated microsite.
Click here to read the entire article on Luxury Daily

Burberry brings personalization to big screen via interactive billboard
British fashion label Burberry is bringing holiday cheer to London’s Piccadilly Circus with an interactive 3D experience for pedestrians.
Click here to read the entire article on Luxury Daily

Silversea Cruises emphasizes heritage in new brand identity
Monacan-Italian cruise line Silversea Cruises is rebranding itself as an option for consumers to “adventure with style.”
Click here to read the entire article on Luxury Daily

Porsche 911 spot shows competitive edge comes from within
German automaker Porsche is proving that only the best has a chance at beating the best in a new commercial for its 2017 911.
Click here to read the entire article on Luxury Daily

Why Apple Pay is not gaining ground against PayPal, bank apps
Shoppers this holiday season continue to show preference for PayPal and mobile banking applications when choosing to use mobile payments in-store, according to a survey conducted in early December by Retale.
Click here to read the entire article on Luxury Daily

McQueen, Floris London, Kurt Geiger and Four Seasons – Live news
Luxury Daily’s live news updates from Dec. 14 – McQueen, Kering sued by employees over alleged discrimination; Floris London spurs fragrance gifting via trolley tour; Kurt Geiger acquired by Cinven in $371M deal; Four Seasons Maui turns Serenity Pool into romantic retreat after dark.
Click here to read the entire article on Luxury Daily

Tiffany, Neiman Marcus, Trump and Bergdorf Goodman – News briefs
Today in luxury marketing – Francesca Amfitheatrof: the woman bringing a modern touch to Tiffany & Co.; Neiman Marcus same-store sales falls for first time in 6 years; Trump’s name restored at Dubai golf complex; Bergdorf Goodman unveils updated jewelry salons.
Click here to read the entire article on Luxury Daily

Favorable TCPA court decision for text message marketers
California Federal Judge Manuel Real recently granted defendant Microsoft Corp.’s motion to dismiss the TCPA actions brought by plaintiffs Edmund Pietzak and Erin Hudson. The decision affects brands and retailers engaged in opted-in SMS marketing.
Click here to read the entire article on Luxury Daily

What is driving the surge in media M&A activity?
We are hearing from media executives across departments and title levels who predict that M&A activity will increase. Prime M&A targets for media companies will be digital companies.
Click here to read the entire article on Luxury Daily

Share on FacebookShare on LinkedInShare on Twitter



Like this article? Sign up for a free subscription to Mobile Commerce Daily's must-read newsletters. Click here!






Tags: , ,

You can leave a response, or trackback from your own site.

Leave a Reply