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Burberry banks on existing brand fans with Details effort – Luxury Daily

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April 7, 2015

Burberry ad campaign image featuring Heritage Trench Coats

Burberry ad campaign image featuring Heritage Trench Coats

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Sustainability should not be about selling one more handbag: Kering CEO
NEW YORK – Rather than being a constraint, sustainability is an opportunity for companies to create value for their stakeholders, said the CEO of Kering at Parsons The New School for Design’s “Kering Talk: Why Sustainable Fashion is Smart Business?” on April 2.
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Luxury Insights Summit 2015 New York, April 29: Register now to learn from industry experts
Join speakers from YouGov, Interbrand, Shullman Research Center, Boston Retail Partners, McCann Truth Central, Havas Media, Ipsos and Wealth-X at the exclusive Luxury Insights Summit 2015 in New York on Wednesday, April 29. Registration limited to 75 attendees.
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Top 10 luxury brand multichannel marketers of Q1
Executives and experts in the luxury industry all agree that multichannel marketing strategies are essential for brands to stay afloat in the competitive market.
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Karl Lagerfeld shows sense of whimsy for cartoon capsule
Fashion label Karl Lagerfeld is showing off its “humor and self-mockery” through a capsule collection and animated video starring the namesake designer and his furry friend Choupette.
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Sotheby’s creates showhouse to offer glimpse of living with art
Auction house Sotheby’s International Realty is presenting its second annual Designer Showhouse in New York to feature the talents of interior designers in the area and meld real estate with art.
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Shangri-La celebrates sustainable food purveyors for properties worldwide
Hotel chain Shangri-La is expanding its environmental awareness far beyond Earth Day with an initiative that embeds sustainable ways in the hotel’s daily culinary efforts.
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Galeries Lafayette simplifies retail experience with new wine section
French department store Galeries Lafayette is providing a dedicated place for consumers to purchase wine with the introduction of its La Cave section.
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Fragrance Du Bois sings song of sustainability for endangered ingredient
French perfume house Fragrance Du Bois is promoting the sustainable use of one of its main ingredients by producing a new song in collaboration with Arab singer Nadeem Nour.
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Jaguar Land Rover seeks top startups for US expansion
British automaker Jaguar Land Rover is expanding its dedication to new technologies internationally with an “Innovation Incubator” in Portland, OR.
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Burberry banks on existing brand fans with Details effort
British apparel and accessories house Burberry is relying on its brand name for an effort on Condé Nast men’s magazine Details’ mobile-optimized site.
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Guerlain, Apple, Vivienne Westwood and Condé Nast Traveler – Live news
Luxury Daily’s live news from April 6: Guerlain honors perfuming heritage with annual collectable carafe; Apple shows Apple Watch practicality through video content; Vivienne Westwood inspires $25K per night penthouse in Hollywood; Condé Nast Traveler announces print update via social media.
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Models, Farfetch, euros and BMW – News briefs
Today in luxury marketing – France passes measure banning ultra-thin models; Farfetch’s global platform play; Euro falls near $1, but European luxury goods remain pricey; BMW’s i3 EV becomes a big hit out of town.
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Best-practice tips for push notifications
How do we ensure a solid and responsible notification strategy that brings value in signal, not desensitization in noise?
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Luxury brands and the secondary market: Why marketing is everything
Every time a non-primary purchaser wears a luxury brand, it reduces that brand’s value. Let me explain.
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