Selfridges welcomes all shapes and sizes with Body Studio launch
London department store Selfridges is showing its love for EveryBODY with the opening of a new wellness destination.
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Armani eyes personality to help consumers see anew
Italian fashion label Giorgio Armani is taking inspiration from a number of artists to reframe life.
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Burberry acquaints consumers with Mr. Burberry through sensual narrative
British fashion house Burberry is creating a persona for its new Mr. Burberry scent by documenting the character’s weekend in London.
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Harry Winston appeals to consumer sentimentality with wedding invitation
Jeweler Harry Winston is painting a portrait of a wedding day from the couple’s perspective to show how its diamonds play an integral part in the demonstration of romantic commitment.
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The Economist banks on audience curiosity for 1843 title debut
Weekly newspaper The Economist has launched a new lifestyle supplement positioned toward a global readership ripe with an intense curiosity for the world around them.
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Sponsored mobile videos create opportunity for cohesive partnerships
Marketers interested in sponsored mobile videos can build a following of loyal fans by finding publishing partners that reflect their brand image, but creating a call-to-action flow is where the real marketing magic lies.
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Yves Saint Laurent, Tom Ford, Four Seasons and Mercedes-Benz – Live news
Luxury Daily’s live news updates from April 4 – Anthony Vaccarello exits Versus Versace, takes helm at Saint Laurent; Tom Ford gets personal with Private Collection eyewear; Four Seasons Maui gathers globe-trotting photographers for photo contest; Mercedes reinterprets house codes through fashion design initiative.
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China’s grey market, Zegna, Trump Hotel Collection and Tesla – News briefs
Today in luxury marketing – China’s grey luxury market threatened by new tax regime; Investments, slowdown in Greater China hurt Ermenegildo Zegna profitability, sales gain in 2015; Trump Hotels breached again; Tesla Motors says reservations for Model 3 surpass 276K.
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It’s 4 a.m., do you know where your message is?
And when should marketers send out messages?
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