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Burberry acquaints consumers with Mr. Burberry through sensual narrative – Luxury Daily

By
April 5, 2016

Image from Mr. Burberry campaign

Image from Mr. Burberry campaign

Selfridges welcomes all shapes and sizes with Body Studio launch
London department store Selfridges is showing its love for EveryBODY with the opening of a new wellness destination.
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Armani eyes personality to help consumers see anew
Italian fashion label Giorgio Armani is taking inspiration from a number of artists to reframe life.
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Burberry acquaints consumers with Mr. Burberry through sensual narrative
British fashion house Burberry is creating a persona for its new Mr. Burberry scent by documenting the character’s weekend in London.
Click here to read the entire article on Luxury Daily

Harry Winston appeals to consumer sentimentality with wedding invitation
Jeweler Harry Winston is painting a portrait of a wedding day from the couple’s perspective to show how its diamonds play an integral part in the demonstration of romantic commitment.
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The Economist banks on audience curiosity for 1843 title debut
Weekly newspaper The Economist has launched a new lifestyle supplement positioned toward a global readership ripe with an intense curiosity for the world around them.
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Sponsored mobile videos create opportunity for cohesive partnerships
Marketers interested in sponsored mobile videos can build a following of loyal fans by finding publishing partners that reflect their brand image, but creating a call-to-action flow is where the real marketing magic lies.
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Yves Saint Laurent, Tom Ford, Four Seasons and Mercedes-Benz – Live news
Luxury Daily’s live news updates from April 4 – Anthony Vaccarello exits Versus Versace, takes helm at Saint Laurent; Tom Ford gets personal with Private Collection eyewear; Four Seasons Maui gathers globe-trotting photographers for photo contest; Mercedes reinterprets house codes through fashion design initiative.
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China’s grey market, Zegna, Trump Hotel Collection and Tesla – News briefs
Today in luxury marketing – China’s grey luxury market threatened by new tax regime; Investments, slowdown in Greater China hurt Ermenegildo Zegna profitability, sales gain in 2015; Trump Hotels breached again; Tesla Motors says reservations for Model 3 surpass 276K.
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It’s 4 a.m., do you know where your message is?
And when should marketers send out messages?
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