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Bulgari to safeguard consumers’ data in Swiss bunker via app – Luxury Daily

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July 21, 2016

The Bulgari Vault app

The Bulgari Vault app

Trump brand premium has vanished since announcing presidential candidacy
Condominiums bearing the name of Donald Trump no longer see a boost in market performance, according to research from real estate brokerage firm Redfin.
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Top 10 apparel and accessories efforts of H1
The fashion industry is facing disruption, with heritage brands trying to navigate an increasingly fragmented runway calendar.
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Gucci centers jewelry campaign on intimate exchanges
Italian fashion label Gucci is showcasing its fine and silver jewelry in a campaign that explores affectionate interactions.
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Bulgari to safeguard consumers’ data in Swiss bunker via app
Italian jeweler Bulgari is crossing over into the consumer solutions sector with the introduction of its Bulgari Vault mobile application.
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Fortnum & Mason pays homage to craft through in-store exhibition
London department store Fortnum & Mason is celebrating the passion of British artisans through an installation in its menswear department.
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Social beats television in impact on purchasing decisions: report
Seeing a positive post or product review on social media impacts the decision to buy for more than three times as many people compared to those seeing a television advertisement, according to a new report from Influence Central.
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Madison Avenue, Porsche Design, Versace and Louis Vuitton – Live news
Luxury Daily’s live news from July 20 – Madison Avenue BID sees retail growth for H1 2016; Porsche Design builds sky garage in $32.5M Miami penthouse; Versace explores male modernity in latest cologne debut; Louis Vuitton rumored to swap out Ghesquière for Loewe’s Anderson.
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Flying solo, fashion, Tesla and Michael Kors – News briefs
Today in luxury marketing – Maria Grazia Chiuri and Pierpaolo Piccioli flying solo; LVMH vice president Delphine Arnault: “It is hard to reject fashion”; Tesla’s fastest charging stations claim upheld by ad watchdog; Michael Kors’ visit to God’s Love We Deliver.
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How luxury brands engage the mobile-savvy customer
No omnichannel technology can replace the effect of stellar face-to-face customer experiences provided in stores, where the majority of consumers still do their buying.
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Yes, app marketers, you do need a message center
Applications that employ push notifications drive more than twice as much usage as apps that do not. App users are your most profitable customers. So it only makes sense to ensure that notifications are both seen and retained.
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