Bulgari reveals “perfect mistake” after more than a decade of waiting
Italian jeweler Bulgari is reinforcing the timelessness of craftsmanship and design with a new B.zero1 collection.
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Dolce & Gabbana recounts timelessness of rose in Sophia Loren-fronted film
Italian fashion house Dolce & Gabbana has cast Sophia Loren in a three-act film, capturing the generational appeal of its latest women’s fragrance and its inspiration, the rose.
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Fendi ups customization via handbag add-on
Italy’s Fendi has drawn inspiration from the timepiece industry by allowing the consumer to personalize the strap of her handbag.
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Land Rover stops producing but continues selling Defender model
British automaker Land Rover is discontinuing its Defender, but the vehicle will live on in new forms.
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Ineffective mobile usage, ROI measurements are marketers’ downfalls: Forrester
Marketers’ failure to accurately invest in mobile channels with appropriate budgets has resulted in a struggle to measure return on investment, meaning that brands must fully integrate mobile with their marketing strategies this year, according to a report from Forrester Research.
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Real estate should see disruptors as opportunities, not threats
NEW YORK – Selling real estate to the next generation requires constantly reevaluating oneself and embracing the consumer’s point of view.
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Top 5 brand moments from last week
Across sectors, brands are continuously redefining what luxury retail, apparel and hospitality can mean.
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Harrods, Louis Vuitton, Manolo Blahnik and Burberry – Live news
Luxury Daily’s live news from Jan. 29 – Harrods to host society event benefitting contemporary art; Louis Vuitton drives sports fans to trunk-focused exhibition; Manolo Blahnik focuses lens on man behind the pumps in new film; Burberry targets younger market using Brooklyn Beckham, Snapchat.
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Marc Jacobs Beauty, Dior couture, Coach and luxury hotels – News briefs
Today in luxury marketing – Marc Jacobs Beauty to enter Harrods; Meet the Dior couture team; Coach is slowly doing the impossible: Restoring its upscale aura; Can luxury hotels do anything to make TripAdvisor’s coveted top 10 list?
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User acquisition via social platforms
Mobile advertisers now spend an average of $9.46 for a registered user and up to $16.01 for sharing the app content. And costs will continue to skyrocket.
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