European Parliament directive to help luxury brands keep trade secrets from competition
Courtesy of a new European Parliament decision, luxury brands will now have more protection for their intellectual property.
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Top 10 luxury branding efforts of Q1
As the consumer base undergoes shifts in attitude and geography, brands are repositioning themselves for a new audience.
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Bulgari gives guided tour of eclectically remodeled London boutique
Italian jeweler Bulgari is giving consumers a first look at its newly reopened London store through an artsy film.
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Condé Nast extends impact of “China: Through the Looking Glass” via feature film
The Metropolitan Museum of Art’s Costume Institute’s most-attended fashion exhibition in history is the subject of a new documentary hitting theaters nationwide April 15.
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Milan Design Week provides luxury brands platform for creative storytelling
As Milan Design Week brings a global creative community to the Italian city, luxury brands are leveraging the extra foot traffic through artistic installations and events.
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Cunard takes Marilyn Monroe collection across Atlantic prior to auction
Global cruise line Cunard is partnering with Julien’s Auctions to prove that “There’s No Business Like Show Business.”
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Lexus authenticates sustainability focus with philanthropic initiative
Toyota Corp.’s Lexus is showing its commitment to youth and the environment with its long-running Lexus Eco Challenge.
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Starwood Hotels transforms social influencers into travel agents
Starwood Hotels & Resorts’ Tribute Portfolio brand has partnered with shopping platform LiketoKnow.it, enabling travelers to browse social influencers’ curated content on Instagram, tap a photo and receive a link via email to book a stay at a featured property.
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LVMH, Burberry, BMW and Loewe – Live news
Luxury Daily’s live news from April 14 – LVMH to facilitate Rihanna-designed beauty line; Burberry digital outperformed in light of slowing H2 growth; Beauty meets beast in BMW, Gigi Hadid digital effort; Loewe Foundation looks to set new standard for future of craft.
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Raf Simons, Swiss watchmakers, Balmain and Ford – News briefs
Today in luxury marketing – Raf Simons to present at Pitti Uomo; Clock ticking as Swiss watchmakers await market recovery; Balmain’s ready-to-wear revival collection is not for the faint-hearted; Ford begins taking applications to buy “mid-$400Ks” GT supercar.
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Why mobile-originated data matters
What can mobile-originated data do for brands that cookie-based data cannot?
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