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Bulgari breaks into Facebook commerce via Enchanted Garden app
Italian jewelry and accessories manufacturer Bulgari is continuing its push of Mon Jasmin Noir with ambassadress Kirsten Dunst by creating an Enchanted Garden Facebook app where consumers can buy branded goods.
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How location-based app notifications can drive CRM
Luxury brands developing mobile applications can truly benefit from location-based push notifications since the tactic develops brand loyalty and CRM.
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Chanel debuts largest shop-in-shop boutique with Bergdorf Goodman
Fashion powerhouse Chanel has opened the brand’s largest boutique plus the never-before-seen Paris-Byzance collection inside of fashion retailer Bergdorf Goodman in Manhattan.
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Dolce & Gabbana, Prada and Oscar de la Renta – News briefs
Today in luxury marketing – Dolce & Gabbana: Animal instincts; Why luxury brands love the Hong Kong Stock Exchange; Charting de la Renta’s beauty relaunch.
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Why search position matters in mobile
Mobile search is surging, but the ability to get your product seen has never been more challenging.
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