What YouTube can do for luxury brands that let loose
Luxury marketers who can key-in on YouTube’s potential for delivering engaging, branded videos to a mass audience have a step up in connecting with the next generation of affluent consumers.
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Bulgari uses mobile apps as glorified product catalogs
Bulgari is expanding its mobile strategy to target different consumer groups with its specific applications for various products.
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Zegna hypes ecommerce debut with exclusive two-day preview
Italian brand Zegna is generating excitement for its first-ever ecommerce platform while building a database of consumer information via a two-day sneak preview available exclusively to consumers who sign up for the brand’s email alerts.
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Faberge strives to restate luxury status with new collection pushed via app
Russian manufacturer Faberge is attempting to reaffirm its status as one of the top luxury brands with its new “Carnet de Bal” white-diamond collection, which it is promoting via an iPhone application.
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Louis Vuitton, Jimmy Choo and Dolce & Gabbana – News briefs
Today in luxury marketing – LVMH’s Louis Vuitton challenges copycat bag imports; Jimmy Choo steps back into men’s footwear; Check out the first Dolce & Gabbana campaign not to feature Madonna in about a year.
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Mobile commerce success starts with a device-agnostic approach
With the increased mobile commerce activity the industry has seen especially during the holiday season, the debate is over: consumers’ rapidly evolving research and buying behavior shows that mobile needs to become a critical piece of any online sales strategy.
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