Budweiser extends sports sponsorships into bars via M2M wireless, social
Budweiser’s social-media enabled tap handles that flash and display messages to mark sports highlights are going into 8,000 bars nationwide, raising the promise of taking wireless mainstream and engaging with an ever-broader group of mobile consumers.
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53pc dislike seeing hashtags during TV shows: TiVo report
While marketers are enthusiastic about the potential to engage television viewers via social media, a recent report from TiVo suggests that viewers themselves may not be as excited about this strategy.
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Los Angeles takes beacons to the streets with pilot-program launch
The City of Los Angeles has launched a pilot program that investigates how attaching Apple’s iBeacons to bus benches can provide timely and personal information to residents and visitors based on their proximate location, expanding the possibilities for beacons in city use despite potential privacy challenges.
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Whitepages challenges spammers in real time with Current Caller ID app updates
Contact information provider Whitepages has updated its Android mobile application Current Caller ID to offer real time analysis of billions of calls, texts and phone lookups from Whitepages’ 50 million users.
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Q&A: How Oakland County’s mobile Web site captured Best on the Web
The government of Oakland County, MI, is leveraging a mobile-optimized Web site to put a human face on county government while realizing significant cost-savings, earning it the title of Best on the Web for digital engagement.
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