Bud Light uncovers social’s role in millennials’ summer fun
Millennials are pumped to have more fun this summer and social is a key part of the experience, according to new research from Bud Light, which is ramping up to help these consumers make the most of beach parties, music festivals and backyard barbecues.
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P&G, esurance marry branding, same-sex ruling in mobile outreach
Procter & Gamble, esurance and other brands are driving conversation over same-sex unions back to their products in the wake of the United States Supreme Court’s historic legalization of gay marriage.
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Victoria’s Secret heats up social engagement with Summer Hot List
Victoria’s Secret is ramping up two-way communication with its fans by asking social media users to vote on finalists for the brand’s first Summer Hot List on Instagram and Twitter.
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The Atlantic, Aspen Institute tap social media to promote social change
The Atlantic and the Aspen Institute are tapping the full range of social media, from Facebook to Periscope, to promote social change through a broad exchange of ideas on mobile from participants both off site and on at the Aspen Ideas Festival.
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Elvis Week app promises fans a rockin’ good time at Graceland
Elvis Presley’s life and music get a mobile-age makeover during Elvis Week with an application that lets fans customize their visit to the rock-and-roll legend’s former home, Graceland.
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