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Bud Light scores with mobile-driven game-day offers, engagements, prizes 
Bud Light kicks off a new mobile push today, enabling Denver Broncos fans to get a free beer on game day via the Ibotta application as well as access interactive content and win prizes using their phones at the team’s stadium.
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IPhone 7 beefs up, meaning even more time spent consuming content 
While the new iPhone 7 will come with significantly more storage for users and two high-powered cameras – two features likely to ensure owners spend even more on their devices – overall, yesterday’s debut of Apple’s newest smartphone failed to drum up the level of excitement of previous releases.
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Publishers adopt 360 ads, expanding reach of immersive content from brands
Brands such as Jack in the Box and Samsung are finding wider audiences for their virtual reality and 360-degree video content now that a growing number of publishers, including Vice and Twitch, have launched advertising products to support immersive content.
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