Bud Light promotes mobile-supported happy hours via instant win sweepstakes
Anheuser-Busch’s Bud Light brand is prompting consumers to take advantage of summertime happy hours by offering an incentive to kick back and relax, enabling fans to participate in a mobile-optimized sweepstakes for the chance to win branded merchandise and a trip to the Bud Light Convention.
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How Walmart is cultivating social intelligence for interdisciplinary strategy
Walmart is building a social analytics command center in its headquarters as it looks to adopt an interdisciplinary approach to leveraging data insights.
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Smokey Bones taps users to grow its geolocations tags via a contest
Chain restaurant Smokey Bones Bar and Fire Grill has launched a creative push to grow its geolocation tags on Instagram involving a contest that encourages customers to upload photos of their unique burger creations with their location.
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Aloft makes visitors at home by providing in-room mobile streaming
Starwood’s Aloft Hotels is providing a way for travelers at its New Orleans Downtown location to stream their mobile devices on in-room televisions through a portal for viewing Chromecast-enabled platforms.
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