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Bud Light leverages fall football excitement via Twitter-supported fantasy draft – Mobile Marketer

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Bud Light leverages fall football excitement via Twitter-supported fantasy draft
Anheuser-Busch’s Bud Light brand is joining forces with Twitter to host its own fantasy football draft, allowing mobile users to participate in a week-by-week activation that will crown one fan the first Cantasy Football Champion.
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Sizzler heats up social sharing with customizable meme generator
Fast-casual chain Sizzler rang in National Cheese Toast Day yesterday by inviting fans to visit a mobile-optimized site and create personalized memes depicting how the dish makes them feel, showcasing how restaurant marketers can capitalize on millennials’ love of viral images.
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J. Mendel picks Instagram Story, film over runway show
French fashion house J. Mendel has become the latest brand to eschew a runway show, choosing to show its spring/summer 2017 collection via digital channels.
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