Bud Light fortifies mobile search results with NFL videos
Anheuser-Busch’s Bud Light brand is joining forces with Google’s search function to sponsor National Football League-related content ahead of the fall season in a bid to capture the attention of football fans via second-screen additive experiences on mobile.
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Apple’s app story gets bigger with universal reach across iPhone, iPad, Apple TV
In the latest reflection of applications continue to gain influence, a series of announcements from Apple yesterday means that developers can create universal apps that save data across the new iPhone, iPad and Apple TV devices for a consistent and immersive user experience. 
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Why media brands are grabbing at Instagram’s updated ads platform
A slew of media brands are taking advantage of Instagram’s updated advertisement capabilities, which include 30-second videos, to offer users buy-now movie ticket options and showcase commercial-like units to promote new television programs.
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Smashburger gambles on social media contest to promote Sin City burger
Fast food burger franchise Smashburger is launching a social media contest to promote its limited extension of the Sin City Burger, raising the stakes by having users share their most attention-grabbing Las Vegas survival tips.
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