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Bud Light fortifies mobile search results with NFL videos – Mobile Marketer

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September 10, 2015

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Bud Light fortifies mobile search results with NFL videos
Anheuser-Busch’s Bud Light brand is joining forces with Google’s search function to sponsor National Football League-related content ahead of the fall season in a bid to capture the attention of football fans via second-screen additive experiences on mobile.
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Apple’s app story gets bigger with universal reach across iPhone, iPad, Apple TV
In the latest reflection of applications continue to gain influence, a series of announcements from Apple yesterday means that developers can create universal apps that save data across the new iPhone, iPad and Apple TV devices for a consistent and immersive user experience. 
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Why media brands are grabbing at Instagram’s updated ads platform
A slew of media brands are taking advantage of Instagram’s updated advertisement capabilities, which include 30-second videos, to offer users buy-now movie ticket options and showcase commercial-like units to promote new television programs.
Please click here to read the entire story on Mobile Marketer

Smashburger gambles on social media contest to promote Sin City burger
Fast food burger franchise Smashburger is launching a social media contest to promote its limited extension of the Sin City Burger, raising the stakes by having users share their most attention-grabbing Las Vegas survival tips.
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