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British Vogue appeals to shrinking attention spans with chatbot news – Luxury Daily

Author

Staff reports

Published

Feb. 21, 2017
Wealthy individuals’ patronage of the arts has led luxury houses to support artists, writers, musicians and filmmakers through branded platforms as a method to further connect with the sentiment of their core consumers.
As part of Luxury Daily’s evolution to a paid-subscription model starting Feb. 27, we ask for your support to an institution designed to be your eyes and ears in a fast-evolving luxury business.

Save the Date: Luxury Roundtable: Engaging Gens X, Y & Z conference New York May 3
Register now for this key conference focused on how luxury marketers must address Gens X, Y and Z who emphasize experience over acquisition, digital over physical, and choice versus loyalty. Speaker list, agenda and registration link in article.
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British Vogue is exhibiting the pervasiveness of chatbots on Facebook Messenger, as it launches its Messenger bot to personalize fashion news for fans.
Department store chain Nordstrom is launching a dedicated retail space for emerging design, giving young labels exposure in a scalable format.
Online discovery and sourcing platform Sandur is working to connect creative professionals with quality materials and qualified vendors in an increasingly fast-paced apparel and accessories industry where consumers demand near-immediate gratification.
Luxury concierge service provider Quintessentially Lifestyle is setting sail on its own floating member’s club, the Quintessentially One super yacht.
Italian automaker Ferrari is one of the few luxury brands to have increased production, and therefore revenue, without sacrificing its exclusivity, according to Brand Finance.

Top 5 brand moments from last week
Valentine’s Day and Hollywood were two major themes seen from luxury brands, with cupid’s holiday landing as red carpet season heats up.
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Sale: Luxury Daily’s State of Luxury 2017: The Insider View
Preparing for a year of tumult, Luxury Daily surveyed experienced luxury insiders to gain insights into what marketers can expect in 2017 with geopolitical issues, customer acquisition and retention challenges, media and marketing shifts, and, most important, evolving consumer consumption patterns affecting products and experiential offerings.
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LVMH, Glashütte, Bonhams and Longchamp – Live news
Luxury Daily’s live news from Feb. 17 – LVMH fosters conversation between artist and artisans; Glashütte extends Berlinale sponsorship with $53K prize; Bonhams chooses Macallan for premiere digital exclusive whisky sale; Longchamp leverages Alexa Chung’s personality in Parisian spring campaign.
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Ferragamo, taxes, Saint Laurent and Los Angeles – News briefs
Today in luxury marketing – Taking a step into Ferragamo’s future; Giving US border tax a European luxury snub; Inside the new Saint Laurent; Los Angeles looks to ban major real-estate developments.
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