Chanel warms up with print before sharing campaign socially
French fashion house Chanel is giving consumers a full look at its fall/winter 2014 collection and advertising campaign with social content and a microsite.
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Affluent travelers more receptive to online reviews than traditional media: report
When luxury consumers are deciding where to stay as they travel, reviews posted online have more influence than similar appraisals delivered in magazines, newspapers or television, according to a new report from Unity Marketing.
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Luxury Retail Summit 2014 New York Sept. 9: MissoniHome, Christie’s Watch Shop, Leading Hotels of the World, WSJ., ForbesLife, Bloomberg Pursuits, Wealth-X, Eleven James, Crest and Co.
Registration is open for the Luxury Retail Summit: Holiday Focus 2014 conference Tuesday, Sept. 9, 2014 with speakers from MissoniHome, Christie’s Watch Shop, Leading Hotels of the World, Crest and Co., Eleven James, WSJ. magazine, ForbesLife, Bloomberg Pursuits, Style Coalition and leading luxury-focused agencies and researchers. Must-attend for luxury retailers and brands, agencies, publishers and researchers.
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Brikk offers bespoke options to personalize iPhone 6
High-end technology accessories maker Brikk is releasing its own luxury adaptation of the anticipated Apple iPhone 6, complete with 24-carat gold and platinum options.
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Shiseido builds product awareness via consumer research
Japanese personal care brand Shiseido generated buzz for its latest serum Ultimune with claims that the product will change skin care forever.
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Audi tests self-piloted vehicle to bring attention to the future of cars
German automaker Audi is demonstrating its new autonomous vehicle on a designated testing road in Tampa, FL.
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TechnoHome advances at home fitness with Technogym partnership
High-end home gym designer TechnoHome is offering affluent consumers in-home wellness experiences through a new partnership with Italian fitness equipment manufacturer Technogym.
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Four Seasons Buenos Aires connects guests with local perfumer
Four Seasons Buenos Aires, Argentina, is offering guests the opportunity to create their own signature scent.
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Nordstrom draws sales shoppers with Allure mobile ad
Department store chain Nordstrom is attracting beauty-conscious consumers to its Anniversary Sale with an advertisement on Condé Nast women’s magazine Allure’s mobile Web site.
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Omega, Dior stand out among exclusive content in Architectural Digest’s August edition
Luxury marketers such as Omega, Bernhardt and Christian Dior aimed to recreate the sentiments of an affluent reader’s lifestyle in the August issue of Architectural Digest.
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Dior, Japan, Audi and China – News briefs
Today in luxury marketing – Dior Couture sales rise 13.4pc in first half; In Japan, used luxury goes mainstream; Audi A7 TDI: good, clean (diesel) luxury; Car makers in China lack pricing luxury.
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Alipay’s ecommerce solution for luxury brand expansion in China
It turns out that the Chinese, both in rural and urban areas, empowered by China’s steadily solidified infrastructure, prefer conducting all commercial transactions online or on their mobile phone.
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