Bricks-and-mortar format will endure retail’s evolution if senses are solicited: Mood Media
Anticipating what the bricks-and-mortar store of the future will look like is on the mind of every marketer, but to best understand where retail is headed, one must look back at the evolution of in-store customer experience.
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Luxury Daily moves to paid-subscription model Monday, Feb. 27
As part of Luxury Daily’s evolution to a paid-subscription model starting Feb. 27, we ask for your support to an institution designed to be your eyes and ears in a fast-evolving luxury business. Subscription offers will be made public Monday.
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Save the Date: Luxury Roundtable: Engaging Gens X, Y & Z conference New York May 3
Register now for this key conference focused on how luxury marketers must address Gens X, Y and Z who emphasize experience over acquisition, digital over physical, and choice versus loyalty. Speaker list, agenda and registration link in article.
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Gucci mixes memories, magic in surreal eyewear effort
Italian fashion label Gucci is spotlighting its spring/summer 2017 eyewear collection through a personal lens.
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Furla travels back 90 years to pay tribute to brand heritage
Italian leather goods maker Furla is celebrating its 90th anniversary by recounting the fashion trends of the past nine decades.
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Pomellato portrait series features “real women” to speak to global consumer base
Italian jeweler Pomellato is dedicating its 2017 advertising campaign to women in all their authentic beauty.
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Christie’s taps affluent Chinese market with Zaobao.com
Christie’s International Real Estate is entering a partnership with Chinese digital news portal Zaobao.com to include monthly real estate content in an effort to strengthen ties to its regional audience.
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Audi likens latest model to raging bull in new ad
Germany’s Audi is taming a beast in its most recent display of automotive power.
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Top 5 brand moments from last week
Brand founders were given the film treatment, keeping their legacies top-of-mind.
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Sale: Luxury Daily’s State of Luxury 2017: The Insider View
Preparing for a year of tumult, Luxury Daily surveyed experienced luxury insiders to gain insights into what marketers can expect in 2017 with geopolitical issues, customer acquisition and retention challenges, media and marketing shifts, and, most important, evolving consumer consumption patterns affecting products and experiential offerings.
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Balenciaga, Céline, Lexus and Nordstrom – Live news
Luxury Daily’s live news from Feb. 24 – Balenciaga looks to spread sheets for Web site inspiration; LVMH taps Berluti exec as Céline CEO; Lexus, Porsche top automaker dependability rankings; 25pc of full-price Nordstrom sales came through ecommerce last year.
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Luxury recovery, billionaires, London real estate and cars – News briefs
Today in luxury marketing – Cock-a-doodle-doo: Year of the Rooster sees China luxury rebound; Who will listen to a billionaire’s troubles?; Luxury London home sales at risk as wealthy shun UK visas; Money can buy a luxury car, but many rich Americans would still rather have a pickup truck.
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Despite challenges, Brazil’s luxury market has ramp for growth
Nobody knows exactly what is going to happen in Brazil as far as politics is concerned. But one is certain: luxury consumers are cautious.
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