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Luxury brands target affluents attending Hong Kong Art Week
Luxury brands are taking advantage of Hong Kong Art Week March 14-21 to promote their products in different ways and appeal to artistically minded consumers in the Chinese city.
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Gilt exec says mobile marketing must consider audience and experience
NEW YORK – The mobile mind shift has changed the way people live, and brands must change their marketing strategies accordingly if they want to stay relevant with consumers, according to a Gilt senior executive at Mobile Marketing Day, March 12th, 2015.
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Breitling positions mobile connectivity as timepiece accompaniment
Swiss watchmaker Breitling is taking the smartwatch concept to new heights with its flight-ready B55 Connected timepiece.
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Net-A-Porter and Peninsula curate travel guides
Online retailer Net-A-Porter’s weekly online magazine The Edit is pairing with Peninsula Hotels to provide miniature travel guides to the cities of 10 properties around the world.
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Bulgari leads consumers to the sea for first Aqua fragrance for women
Italy’s Bulgari is drawing inspiration from fine art and the sea to market its latest fragrance to “charismatic and radiant” female consumers.
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Prestige reaffirms South Floridian esteem at Top Marques
Prestige Estate Properties will bring its South Florida properties to Monaco this spring at the Top Marques event.
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Buccellati fetes flagship opening with one-off pieces, rare artwork exhibit
Italian jewelry maison Buccellati is celebrating the opening of its new flagship boutique on New York’s Madison Avenue with an in-store art exhibition.
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BMW provides digital look at Geneva Motor Show
German automaker BMW brought consumers from all around the world to the Geneva International Motor Show with a digital and interactive view of its stand online.
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Top 5 brand moments from last week
New technology allows brands to connect with consumers in a variety of ways that may lead to increased purchases.
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Dior, Guerlain, Dolce & Gabbana and Landmark – Live news
Luxury Daily’s live news from March 13 – Dior picks Rihanna for next Secret Garden campaign; Guerlain appeals to flower fans through Orchid Evenings; Dolce & Gabbana makes headphones fit for royalty; Landmark hosts public art exhibit to inspire shoppers.
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Tod’s, art sales, automaker profits and Trump – News briefs
Today in luxury marketing – Tod’s hit by weather, uncertain climate; Art back in the picture for luxury UK investments; As BMW, Audi and Mercedes-Benz race for luxury-car sales crown, profits get dented; Trump Taj Mahal survives bankruptcy by joining Icahn empire.
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How Apple could redefine luxury – or not
The world is split into those who think watches are for telling the time and those who think that they are for telling people about yourself. It is this gulf that Apple needs to cross if it is to leap into the world of luxury.
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