Do luxury brand Olympics sponsorships work?
Luxury marketers that partner with or sponsor the London Olympics 2012 are likely going to gain global awareness, but whether or not brands actually get anything out of the commitment is still up in the air.
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David Yurman pulls focus to Mother’s Day via Harper’s Bazaar digital takeover
Jewelry brand David Yurman has refurbished its spring/summer 2012 campaign images with a page takeover and tower advertisements on HarpersBazaar.com that position its rings as Mother’s Day gifts.
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Departures ad revenue spikes 20pc first half of 2012
Advertisers including Burberry, Ralph Lauren, Hermès, Cartier, Louis Vuitton, Chanel and David Yurman have helped to propel ad revenue of American Express Publishing’s Departures magazine 20 percent during the first half of 2012.
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Breguet matches competitors with mobile history, collection showcase
Swiss watchmaker Breguet is extending its reach to luxury consumers with a new application for the iPhone and iPad that showcases the brand’s history, collections and innovations.
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Fortnum & Mason targets locals via long-term Chelsea Flower Show partnership
London-based home goods retailer Fortnum & Mason will use its long-time commitment to the Royal Horticultural Society’s Chelsea Flower Show to build brand awareness and align its values with those of affluent attendees.
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Nespresso reaches global audience via first US TV campaign
Coffee company Nespresso released its first television commercial in the United States yesterday under the slogan, “The best café. Yours.”
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Bentley, Vertu, Titanic II and Versace – News briefs
Today in luxury marketing – Bentley aims to sell 3,000 SUVs annually; Nokia looking to unload Vertu brand?; Australian billionaire announces construction of Titanic II, a high-tech replica; Rites of beauty: Francesca Versace.
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Mobile devices and local search: Reaching a tipping point
Last year, more than 50 percent of all local searches were conducted from a mobile device. More than one out of every two searches that have local intent were made on a mobile device.
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