Harrods marries fashion, food in digital campaign
London-based department store Harrods is boasting its status in both the fashion and food industries through a digital photography campaign that is transforming the retailer’s ecommerce site into a stylish culinary experience.
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Ultra-affluents most likely to spend money on travel, electronics: study
In the next six months, the most-affluent consumers in the United States are most likely to spend their money on vacation, electronics and apparel and accessories, according to findings from Ipsos MediaCT’s August Affluent Barometer.
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Webinar on Oct. 30: What Apple’s offense means to luxury brands, retailers and rivals
Register for this free webinar Oct. 30 at 2–3 p.m. ET on what Apple’s offense means to luxury brands, retailers and rivals. Hear experts from Martini Media and Acquity Group deep-dive into the issues.
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Breguet increases mobile awareness via Departures app sponsorship
Watchmaker Breguet is increasing brand awareness through its solo sponsorship of American Express Publishing’s Departures Blackbook iPad application.
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Starwood entices fourth-quarter bookings via multichannel loyalty bonuses
Starwood Hotels & Resorts is encouraging its reward program members to book via its Web site and mobile application through a fourth-quarter campaign that offers bonus rewards when consumers visit properties.
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Cartier, Oscar de la Renta double up with Town & Country ads
Marketers including Cartier, Oscar de la Renta, Carolina Herrera and Harry Winston are doubling up on ad placements this month in Hearst’s Town & Country not only in the October issue, but in the fall/winter Weddings publication released at the same time.
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Elliman partners with Humane Society for penthouse showing
Prudential Douglas Elliman Real Estate is pushing a penthouse showing to high-net-worth dog-lovers by partnering with The Humane Society of New York so that attendees can view the pet-friendly property, consider canine adoption and make a donation.
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Facebook marketing, Karl Lagerfeld, Schiaparelli and China – News briefs
Today in luxury marketing – It has become tragically clear that Facebook chased the wrong business for years; Lagerfeld to open Paris boutique; Luxury king reawakens sleeping beauty Schiaparelli; As China’s luxury market evolves, who is winning and who is losing?
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What you need to know about HTML5 vs. native apps
With the debate between the HTML5 and native app methodologies raging across the mobile and marketer communities, you might be left wondering whether there is a middle ground.
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