Top 10 digital luxury marketers of Q4
Luxury marketers in the apparel and accessories and jewelry categories were on top of their game during the last quarter of the year in providing savvy consumers with digital experiences that aligned with the 360-degree brand world.
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Harrods prompts daily engagement via Facebook Advent calendar
London-based department store Harrods is engaging its Facebook fans each day leading up to Christmas through a trivia-themed Advent calendar located on a Facebook application.
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Luxury FirstLook 2013 New York conference Jan. 16: Bentley Motors, Tourneau, Forrester Research, Waldorf Astoria, Breguet, Swarovski, Tumi, St. Regis
Registration is open for the Luxury FirstLook: Strategy 2013 conference Wednesday, Jan. 16 with speakers from Bentley Motors, Tourneau, Forrester Research, Waldorf Astoria, Breguet, Swarovski, Tumi and St. Regis. Must-attend for luxury brands, luxury retailers, agencies and publishers.
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Luxury Daily’s Luxury Women to Watch 2013
Luxury Daily’s Luxury Women to Watch 2013 list celebrates the smart women who are expected to make a difference in luxury marketing and retail in 2013.
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The Peninsula boosts foot traffic via over-the-top holiday displays
The Peninsula Hotels is boosting foot traffic by installing over-the-top holiday decorations and displays at its properties in New York, Chicago, Tokyo and Hong Kong.
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Breguet engages historians, fans via immersive iPad magazine
Watchmaker Breguet is immersing historians and brand enthusiasts into its world of watches through the new iPad edition of its corporate magazine “Le Quai de l’Horloge.”
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Ritz-Carlton pushes winter bookings via customizable couples getaway
The Ritz-Carlton, Dallas, is pushing bookings during the winter travel season through a new customizable romantic getaway that allows guests to create their own real-life love story.
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Merry Christmas
Luxury Daily will not publish on Tuesday, Dec. 25 in observance of Christmas. We will resume publication on Wednesday, Dec. 26.
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Marni, Audi, Kiehl’s and counterfeits – News briefs
Today in luxury marketing – Renzo Rosso buys Marni stake to boost multi-band conglomerate plans; Audi doubts 2013 profit growth on weak Europe; Price cuts hit Kiehl’s luxury image in Europe; Feds seize 89 counterfeit Web sites.
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Are brands missing a trick with mobile?
The basic theory of advertising is that brands seek to be placed in front of their audiences, whilst maintaining as positive an ROI as possible.
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