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Brands weigh pros and cons of global vs. localized apps – Mobile Marketer

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March 11, 2015

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Brands weigh pros and cons of global vs. localized apps
As smartphone adoption grows worldwide, big brands such as McDonald’s are eyeing global mobile applications, but do the benefits of having a single app team outweigh the cons of longer lead times?
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Bioré ramps up new product awareness with social media contest
Skincare brand Bioré is creating buzz for its new Deep Cleansing Charcoal Pore Strips by teaming up with actress Brittany Snow for a social media contest.
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Rapper Trey Songz fast-tracks a Slow Motion promotion
Rapper Trey Songz is promoting his latest single, Slow Motion, with a storytelling mobile application that encourages fans to turn the song into the soundtrack for a self-produced video in a slow-moving bit of fun.
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Buffalo Wild Wings leverages social to drive March Madness conversations
Buffalo Wild Wings is tapping the natural affinity between social and major sports events to drive customer engagement in a campaign that brands the casual dining chain as the official hangout of the NCAA March Madness college basketball tournament.
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