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Brands that do not mobile-optimize email miss transactions: expert – Luxury Daily

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May 24, 2011

Impressive Q1 results from LVMH, Hermes reflect potential industry comeback
Luxury retailers and conglomerates LVMH, Saks Fifth Avenue, Hermes and PPR displayed phenomenal earnings for the first quarter of 2011, indicating that this could be the industry’s comeback year.
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Brands that do not mobile-optimize email miss transactions: expert
Email is a common way that luxury brands push products, introduce deals and generally interact with customers, but those that do not optimize their emails for mobile devices are missing out on transactions, per an expert.
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How luxury brands can tailor Facebook to their own needs
Depending on the type of luxury brand, Facebook can be used to tailor a company’s marketing strategy to better engage with consumers, sell products, drive online and in-store traffic or educate them about the brand.
Please click here to read the entire story on Luxury Daily

Jimmy Choo, Prada and Diane von Furstenberg – News briefs
Today in luxury marketing – Labelux Group acquires Jimmy Choo; Prada, retailers seek billions from Hong Kong; Diane von Furstenberg opens store in SoHo.
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Book excerpt: Putting the Luxe Back in Luxury
As Unity Marketing’s quarterly luxury tracking study has confirmed, American consumers are spending more on luxury goods and services in 2010 compared with 2009 and 2008—the depths of the recession.
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