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Brands find unique paths to step out from clutter on Valentine’s Day – Mobile Marketer

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February 12, 2014

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Brands find unique paths to step out from clutter on Valentine’s Day 
Brands are embracing Valentine’s Day to create long-lasting relationships with consumers, but the challenge is to stand out in a sea of romantic themed campaigns.
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NBC bets on Flipboard to propel new TV show tune-ins
NBC is aiming to build up some hype for the new “The Tonight Show with Jimmy Fallon” program through custom content within the Flipboard news application.
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Virgin America elevates mobile strategy with in-flight social network
Virgin America airlines is partnering with the Here on Biz mobile application to create an in-flight, geo-aware social network to connect business travelers.
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What to expect at the 5th Annual Mobile Marketing Day 2014 New York
The fifth annual Mobile Marketing Day in New York on March 13 will delve into what tactics and strategies database and direct marketers can use to tightly mesh mobile into the marketing mix.
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Mobile Minutes: Stripe and Square, Deutsche Telekom, Alipay, Latinos
Today in mobile marketing – Stripe and Square face complexity abroad; Deutsche Telekom faces tough call on U.S. mobile exit; Alipay tops in mobile paying; Latinos lead U.S. smartphone use.
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