Can Snapchat break into mobile’s one-on-one marketing promise?

As marketers flock to crowded platforms such as Facebook and Twitter, alternative platforms such as Snapchat become a more valuable place to create intimate, one-to-one connections with consumers.

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Nike boosts Thanksgiving campaign via rewards-based mobile ads

Nike is building up awareness and mobile sales for its products with a new advertising campaign that rewards consumers for using mobile applications.

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Disney keeps ahead of app curve with cross-promotion, updated content: report

Disney yet again tops the list for top global brands in the mobile landscape, according to a report from Distimo.

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CNBC plays up real-time data with revamped Android app

CNBC has redesigned its Android application, offering more real-time data, news and analysis.

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Mobile Minutes: Katie Couric, Apple, App Store search, BlackBerry

Today in mobile marketing – Couric hire is key to Yahoo’s mobile strategy; Apple defeats patent claim over invention of smartphone; Improved App Store search engine now corrects for users’ “fat finger” mistakes and other misspellings; BlackBerry finds early success with mobile messaging app.

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Can Snapchat break into mobile’s one-on-one marketing promise?