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Brands score touchdown with early release of Super Bowl ads on social
Super Bowl advertisers raced to release ads early on social media this year as they look beyond simply redistributing content to turning it into a key engagement strategy.
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Target squeezes features into mobile banner ad to drive engagement
A recent mobile banner ad from Target enabled viewers to move through a selection of different products and tap a button to make a purchase in an attempt to bring excitement to a format that faces challenges given how small it appears on smartphones.
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Axe and Men’s Fashion Week find balance on Snapchat Live Story
Unilever’s Axe’s Find Your Magic campaign is now airing on Snapchat through the Men’s Fashion Week Live Story, targeting younger consumers likely to be interested in celebrating individuality.
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Taylor Swift pursues digital domination with planned mobile game
Musical artist Taylor Swift is bringing her worldwide popularity to mobile by signing a deal with the publisher behind Kim Kardashian’s smash-hit smartphone-enabled game, suggesting that celebrity-fronted mobile entertainment will be a big trend this year.
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