Receive the latest articles for free. Click here to get the Mobile Commerce Daily newsletters.

Brands ramp up mobile efforts to reach students on campus – Mobile Marketer

By
August 26, 2014

21998Click here to sign up for Mobile Marketer for free

Brands ramp up mobile efforts to reach students on campus
Starbucks and RetailMeNot are among the marketers making a bigger mobile push on college campuses this year as they seek to engage a key group of customers who constantly have their mobile devices with them.
Please click here to read the entire story on Mobile Marketer

Covergirl reinforces connection to style icons via Twitter during VMAs
Procter and Gamble’s Covergirl and Unilever’s Tresemmé took advantage of the focus on glamour during MTV’s Video Music Awards by promoting tweets of celebrities’ looks and use of the brands’ products.
Please click here to read the entire story on Mobile Marketer

Ole Miss leverages beacons to engage sports fans
The University of Mississippi, colloquially known as Ole Miss, is leveraging Apple’s iBeacon technology to enhance the fan experience during sports events and link to a rewards program.
Please click here to read the entire story on Mobile Marketer

Xenergy drives engagement with gamification, UFC tie-in
The maker of Xenergy energy drinks is seeing a high level of engagement from a cross-platform campaign that includes an interactive video and a memory game optimized for mobile.
Please click here to read the entire story on Mobile Marketer

Suzi Roher’s tech belts combine fashion with practicality
Canadian designer Suzi Roher has created a line of wearable technology belts as she looks to be a part of the growing convergence between mobile and fashion.
Please click here to read the entire story on Mobile Marketer

Click here to sign up for Mobile Marketer for free

Share on FacebookShare on LinkedInShare on Twitter



Like this article? Sign up for a free subscription to Mobile Commerce Daily's must-read newsletters. Click here!






Tags: , , ,

You can leave a response, or trackback from your own site.

Leave a Reply