Brands ramp up mobile efforts to reach students on campus
Starbucks and RetailMeNot are among the marketers making a bigger mobile push on college campuses this year as they seek to engage a key group of customers who constantly have their mobile devices with them.
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Covergirl reinforces connection to style icons via Twitter during VMAs
Procter and Gamble’s Covergirl and Unilever’s Tresemmé took advantage of the focus on glamour during MTV’s Video Music Awards by promoting tweets of celebrities’ looks and use of the brands’ products.
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Ole Miss leverages beacons to engage sports fans
The University of Mississippi, colloquially known as Ole Miss, is leveraging Apple’s iBeacon technology to enhance the fan experience during sports events and link to a rewards program.
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Xenergy drives engagement with gamification, UFC tie-in
The maker of Xenergy energy drinks is seeing a high level of engagement from a cross-platform campaign that includes an interactive video and a memory game optimized for mobile.
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Suzi Roher’s tech belts combine fashion with practicality
Canadian designer Suzi Roher has created a line of wearable technology belts as she looks to be a part of the growing convergence between mobile and fashion.
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