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Brands on Waze see average 53pc increase in traffic to locations – Mobile Marketer

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March 27, 2015

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Brands on Waze see average 53pc increase in traffic to locations
Brands such as Wells Fargo and Dunkin’ Donuts are discovering that users of navigational application Waze are more likely to drive to a retail location after seeing associated Pins or Takeovers.
Please click here to read the entire story on Mobile Marketer

GOP presidential hopefuls tap Meerkat to transform political campaigning
Leveraged by former Gov. Jeb Bush, Sen. Rand Paul and other potential presidential candidates, Meerkat stands to become the defining tool of the 2016 election campaign, taking over where Twitter left off in 2012.
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Lord & Taylor’s fresh Spotify push looks dated with poor user experienceDepartment store Lord & Taylor is promoting a new collection through a curated-playlist on popular music streaming application Spotify, but the effort’s potential could be limited as the content is hard to find.
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Horror film franchise scares up engagement via interactive chat
The Insidious horror film franchise is using interactive chat to let fans engage with teenage heroine Quinn Brenner through an interactive story to drive excitement around the recently released trailer for the third installment.
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Wilson Sporting Goods gets personal with customizable in-app purchases
Wilson Sporting Goods is ramping up in-application purchases by rolling out two apps for baseball fans, focusing on customizable designs for bats and mitts to snatch competition away from other sporting goods brands with evolving mobile strategies.
Please click here to read the entire story on Mobile Marketer

Aetna stands out among health insurers in weak app space: study
Aetna is the lone standout among health insurers who are missing an opportunity to leverage mobile applications to link financial rewards through incentive schemes to healthy, cost-saving behavior, according to a report from research2guidance.
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