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Brands not embracing mobile will be left behind by millennials: report – Mobile Marketer

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September 25, 2014

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Brands not embracing mobile will be left behind by millennials: report
A new report being released today reveals that 36 percent of millennials have made a decision on where to spend money or have switched companies based on a brand’s mobile offerings, suggesting that companies failing to meet these consumers’ mobile needs could find themselves facing extinction.
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Amazon enhances mobile Wish Lists with Twitter integration
Amazon is aiming to make holiday shopping easy for its consumers with the introduction of #AmazonWishList, a hashtag that allows individuals to add products into their Amazon Wish List directly from their Twitter accounts.
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Betty Crocker stirs up engagement with refreshed cooking app
Betty Crocker, a leading cooking and recipe brand, has revamped its digital cookbook application with new features to help fans stir up more recipes with the touch of their fingertips.
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NetSuite focuses on mobile interactions in push for cloud-based systems
A new ad campaign from¬†Software company NetSuite focuses on mobile’s role in intraoffice communications as part of a push¬†to encourage businesses to invest in cloud-based systems in order to maximize business models and take advantage of the newest software.
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