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Brands must keep up with rapidly increasing consumer engagement: report – Luxury Daily

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July 28, 2015

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Brands must keep up with rapidly increasing consumer engagement: report
Luxury brands have seen significant growth in the first half of 2015, likely motivated in part by increased action on social media platforms, according to a report by Shareablee Inc.
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What should Hermès do to recover from PETA’s allegations?
French leather goods house Hermès is facing continued pressure from the People for the Ethical Treatment of Animals following the activist organization’s allegations last month of mistreatment of alligators and crocodiles that eventually become its handbags and watches.
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Registration open: Luxury Retail Summit: Holiday Focus 2015
Please join us for the third annual Luxury Retail Summit: Holiday Focus 2015 Wednesday, Sept. 16 in New York featuring leading specialists and top thinkers in luxury retailing and marketing.
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Altagamma, SDA Bocconi shares Italian culture, heritage via master program add-ons
Fondazione Altagamma, an association of globally renowned Italian luxury brands, is broadening the professional growth of students with three new international master programs.
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68pc of affluent Chinese likely booking a cruise this year: report
Affluent Asian consumers show a strong interest in cruise tourism, with the market growing by double digits over the past three years, according to a new report from Agility Research.
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Top 10 automotive brand efforts of H1
Luxury automakers have embraced a number of new trends in the first half of 2015, using new technology and social media to connect more intimately with consumers.
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Four Seasons introduces global Old Fashioned-inspired beverage initiative
Four Seasons Hotels and Resorts is quenching consumers’ thirst with a new year-long initiative dedicated to exploring cocktail trends and seasonal ingredients.
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How over-communicating can kill brand loyalty and sever symbiotic relationships
The increased focus on mobile brand loyalty means marketers must refrain from over-communicating and over-targeting, as a symbiotic relationship with the customer is necessary for effective advertising and return on investment.
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Lancôme, Prada, Tod’s and Manolo Blahnik – Live news
Luxury Daily’s live news from July 27 – Lancôme pairs with Gilt for Parisian fashion exploration; Prada sees world through different lenses for third literary contest; Tod’s extends Net-A-Porter partnership to ready-to-wear ecommerce; Manolo Blahnik expands into handbags with gem-like capsule.
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Kering, Burberry, Italian luxury and Scotland Yard – News briefs
Today in luxury marketing – Kering profits fall 13pc in first half; How Burberry is rebuilding its Japan business; Italy luxury stocks targeted by short sellers on Asia doubt; Scotland Yard to become luxury hotel in $171M development.
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China catches up with mobile ad tech
Earlier this year China officially became a mobile-first country when the China Internet Network Information Center (CNNIC) reported that more people in China used mobile to surf the Web than computers for the first time.
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