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Brands must embrace wearables to capitalize on adaptive mobility: Mindshare exec
NEW YORK – A Mindshare executive at the 2015 Mobile: IAB Marketplace suggested that a third wave of digital advertising known as adaptive mobility has begun, meaning that brands and marketers must leverage wearables and location-based targeting for their efforts to be effective and provide relevant content to consumers.
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Showtime creates engaging digital ads without intruding on viewer experience
NEW YORK – Creating interesting, unique ad content without intruding on the user experience is critical, according to an executive from cable network Showtime at the 2015 IAB Mobile Marketplace New York.
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Pandora, Reuters TV make audio, video more relevant on mobile
NEW YORK – Executives with Pandora and Reuters TV at the 2015 Mobile: IAB Marketplace explored the shift in content consumption in mobile audio and video in terms of acquiring clients and exploring the opportunity that the mobile disruption presents to advertisers and consumers.
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Conde Nast exec: Mobile advertising is about motivation, not just impressions
NEW YORK – A Conde Nast executive at the 2015 Mobile: IAB Marketplace said opportunities in mobile lie in stepping up to find alternatives to the inert creative that does not speak to consumers that has been a mainstay of the mobile revolution so far.
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Facebook exec: Cross-device approach offers solution to mobile challenges
NEW YORK – A Facebook executive at the 2015 Mobile: IAB Marketplace said the social networking site’s ability to track mobile users across devices and gauge advertiser return on investment points to the need for delivering relevant and accurately measured messages in an era of cross-screen consumption.
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Setting standards for mobile viewability is a multi-stage process
NEW YORK – A Media Rating Council executive at the 2015 Mobile: IAB Marketplace discussed the organization’s goals for setting standards for mobile viewability, and the indication that mobile may overtake digital in the near future, which is a significant statement for marketers.
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