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Brands invest in miniseries to prolong mobile engagement – Mobile Marketer

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October 3, 2014

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Brands invest in miniseries to prolong mobile engagement
Long-form video content involving miniseries on YouTube is a rising trend for brands such as Kohl’s and Denny’s to extend their online and mobile presence.
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Mobile messaging in marketing held back by organizational issues: Forrester
Mobile messaging has emerged as the primary digital touchpoint for many marketers to drive engagement and financial results, even as organizational issues hold companies back from taking advantage of it, according to a new Forrester Research report.
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Pandora plays advertisers a happy tune while monetizing mobile
Pandora Internet Radio, the music-streaming and automated music-recommendation service, is meeting the challenge of monetizing mobile with major media companies and big name brands while showing itself to be a positive influence on advertisers.
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MLB viewership rises during campaign tapping mobile, location, data
Fans increasingly tuned in Major League Baseball games under a campaign that leveraged a cross-section of location-based insights and television set-top box data to successfully deploy mobile ads.
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Express embraces mobile predictive analytics to provide contextual content
Fashion retailer Express’s entrepreneur campaign that has been running in Condé Nast’s men’s magazine GQ is leveraging new messaging technology from Iris Mobile that personalizes content delivered to each user.
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