Receive the latest articles for free. Click here to get the Mobile Commerce Daily newsletters.

Brands embrace Yahoo, NFL streaming event but misfire on mobile innovation – Mobile Marketer

By
October 23, 2015

bills jaguarsClick here to subscribe to Mobile Marketer for free

Brands embrace Yahoo, NFL streaming event but misfire on mobile innovation
Sponsors such as American Express, Dairy Queen, and Toyota along with the NFL, CBS and Yahoo are partnering for a viewing experiment in which Yahoo is cross-channel streaming one night of football globally without network television competition or subscription fees, but it may be missing the mark in terms of innovation.
Please click here to read the entire story on Mobile Marketer

Toys R Us unpacks YouTube’s prowess for mobile-facing holiday campaign
Toys R Us is ramping up for the high-traffic winter shopping period by introducing its newest marketing campaign, which places mobile at the forefront via exclusive content on the brand’s social media channels and playlists on YouTube featuring behind-the-scenes content.
Please click here to read the entire story on Mobile Marketer

Re/Max, Quality Hotel among brands embracing mobile-enabled out-of-home ads
Brands such as Re/Max Realtor and Quality Hotel are among the marketers bringing smartphone-friendly advertisements to individuals in transit hubs, underscoring mobile’s growing role in proximity-based marketing.
Please click here to read the entire story on Mobile Marketer

Click here to subscribe to Mobile Marketer for free

Share on FacebookShare on LinkedInShare on Twitter



Like this article? Sign up for a free subscription to Mobile Commerce Daily's must-read newsletters. Click here!






Tags: , ,

You can leave a response, or trackback from your own site.

Leave a Reply