Brands are the ultimate navigation device in a fragmented world
NEW YORK – The companies of the future are going to be consumer-obsessed, calling for marketing to meet their demands, according to the chief strategist of Publicis Groupe speaking at ad:tech New York 2016 on Nov. 2.
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Announcing Luxury FirstLook 2017: Time for Luxury 2.0
Register now for the nation’s premier conference focused on how the luxury business will rapidly evolve in 2017, calling for a reset to Luxury 2.0. Speaker list, agenda and registration link in article.
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Tap into China gold mine by getting to know culture: Catalyst S+F
NEW YORK – A Catalyst S+F executive at Ad:tech New York 2016 stressed the importance of using time and resources to develop a new strategy when diving into the Chinese market.
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Will Instagram’s shoppable-photos strategy finally usher in social media sales?
Kate Spade, JackThreads and Warby Parker will be the first to usher in Instagram’s major move to commerce, allowing users to shop products featured in photos in a way that mirrors user behavior, which could mean social media shopping may finally see the adoption rate previously expected.
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Marketers that dive into UGC, data will win out: Brand Networks
NEW YORK – A Brand Networks executive at ad:tech New York 2016 detailed that social and ad-blocking usage will continue to grow, making it imperative that brands leverage data to create native experiences.
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Harrods’ Christmas Bear saves retailer from mischievous elf in holiday animation
British department store Harrods is ushering in the holiday 2016 season by telling a very British bear tale sure to strike a nostalgic chord with consumers.
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Deliver value to consumers through entertaining, informative content: Marriott exec
NEW YORK – Taking branded content beyond traditional advertising or promotional videos provides an opportunity to engage and connect with consumers on a deeper level.
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Consumer-centric advertising models seen as solution to commercial aversion
NEW YORK – The television advertising system needs to be overhauled to enhance rather than distract from the viewing experience, according to an executive from Turner speaking at ad:tech New York 2016.
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Estée Lauder, Rosewood Hotel London and Safilo – Live news
Luxury Daily’s live news from Nov. 2 – Hugo Boss sales decline led by Europe, US markets; Estée Lauder sales boosted by Tom Ford lip, fragrance lines; Rosewood London goes on festive drive to grant holiday wishes; Safilo’s competitive edge bolstered by 3D-printed prototypes.
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Bulgari, Volvo, fashion identity and fragrances – News briefs
Today in luxury marketing – Italy’s Bourse watchdog deliberates administrative measure concerning Antonio Belloni; Volvo is committing to becoming a luxury brand: The new model for Chinese executives doesn’t even have a front passenger seat; Asserting a Muslim fashion identity; How a luxury perfume is brought to market.
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Preparing for the digital holiday rush
New numbers from analytics provider RetailNext estimate that, overall, digital sales will climb to 16 percent of total retail sales this year. This will also impact an 11 percent decline in bricks-and-mortar store traffic in November and 5 percent in December as compared to 2015.
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