Branded video episodes to increase mobile engagement during holidays – Luxury Daily
Branded video episodes to increase mobile engagement during holidays
On-the-go video and constant product updates will help luxury brands increase mobile engagement with consumers during the over-marketed holiday season.
Please click here to read the entire story on Luxury Daily
PPR’s play for Brioni signals new interest in menswear: Pinault
With its planned acquisition of Italian label Brioni, Gucci and Yves Saint Laurent owner PPR has made clear its interest in a market segment where it sees much potential: luxury menswear.
Please click here to read the entire story on Luxury Daily
Mulberry supports Children in Need with limited-time teddy bear auction
British designers including Mulberry, Erdem, Giles Deacon and Jonathan Saunders have created exclusive fashion Pudsey teddy bears for this year’s Children in Need auction.
Please click here to read the entire story on Luxury Daily
Jason Wu branches out with powder room collection available Spring 2012
Apparel and accessories designer Jason Wu collaborated with kitchen and bathroom manufacturing line Brizo to develop a powder room collection that will launch in Spring 2012.
Please click here to read the entire story on Luxury Daily
Jaeger-LeCoultre tackles child abuse with Hong Kong boutique donations
Swiss watchmaker Jaeger-LeCoultre is drawing in-store traffic by donating 10 percent of all profits from a special-edition model sold at a newly-opened Hong Kong boutique.
Please click here to read the entire story on Luxury Daily
Versace, Thom Browne, Isaac Mizrahi and private jets – News briefs
Today in luxury marketing – Versace for H&M to descend on New York tonight in fashion show form; Thom Browne designed a Browne bag for Dewar’s whiskey; Isaac Mizrahi launches eyewear; Private jet business prepares to take off.
Please click here to read the entire story on Luxury Daily
Inviting opinion pieces on luxury marketing
Luxury Daily is inviting opinion pieces on luxury advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation.
Please click here to read the entire story on Luxury Daily
Focusing on the wrong benchmark for mobile commerce?
The introduction of custom apps for the smartphone diverted resources away from ecommerce, stymieing its growth. It also slowed down mobile commerce adoption.
Please click here to read the entire story on Luxury Daily
Please click here to subscribe to Luxury Daily for free