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Branded video episodes to increase mobile engagement during holidays – Luxury Daily

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November 9, 2011

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Branded video episodes to increase mobile engagement during holidays
On-the-go video and constant product updates will help luxury brands increase mobile engagement with consumers during the over-marketed holiday season.
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PPR’s play for Brioni signals new interest in menswear: Pinault
With its planned acquisition of Italian label Brioni, Gucci and Yves Saint Laurent owner PPR has made clear its interest in a market segment where it sees much potential: luxury menswear.
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Mulberry supports Children in Need with limited-time teddy bear auction
British designers including Mulberry, Erdem, Giles Deacon and Jonathan Saunders have created exclusive fashion Pudsey teddy bears for this year’s Children in Need auction.
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Jason Wu branches out with powder room collection available Spring 2012
Apparel and accessories designer Jason Wu collaborated with kitchen and bathroom manufacturing line Brizo to develop a powder room collection that will launch in Spring 2012.
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Jaeger-LeCoultre tackles child abuse with Hong Kong boutique donations
Swiss watchmaker Jaeger-LeCoultre is drawing in-store traffic by donating 10 percent of all profits from a special-edition model sold at a newly-opened Hong Kong boutique.
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Versace, Thom Browne, Isaac Mizrahi and private jets – News briefs
Today in luxury marketing – Versace for H&M to descend on New York tonight in fashion show form; Thom Browne designed a Browne bag for Dewar’s whiskey; Isaac Mizrahi launches eyewear; Private jet business prepares to take off.
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Inviting opinion pieces on luxury marketing
Luxury Daily is inviting opinion pieces on luxury advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation.
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Focusing on the wrong benchmark for mobile commerce?
The introduction of custom apps for the smartphone diverted resources away from ecommerce, stymieing its growth. It also slowed down mobile commerce adoption.
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