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Branded, sponsored content are working in early efforts to evade ad-blocking
Marketers’ efforts to circumvent ad-blocking appear to be working, with one new report revealing that branded content is driving higher brand recall than pre-roll ads for some while separate research found that sponsored posts on Instagram are hitting the mark.
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SI Play app ushers in modern management for youth sports
Time Inc.’s Sports Illustrated Play wants to be parents’ go-to source for all their youth sports needs with a new application featuring chat, schedule management, player cards, scorekeeping, maps and photos.
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Nature Valley feeds Facebook engagement via sentimental video
General Mills’ Nature Valley brand is leveraging the cachet of emotionally charged mobile video with clips of consumers sharing messages of encouragement to loved ones on Facebook, an initiative that has sparked positive responses from thousands of users.
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Amex blends Snapchat, rewards, in-app push for engaging festival experience
American Express is sponsoring the new Panorama Music Festival and providing an experience within the event’s mobile application and on Snapchat that merges content with rewards in an effort to appeal to music fans.
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