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Branded hotel apps transforming hallmarks of low-touch luxury: L2 – Luxury Daily

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August 18, 2015

Hotel brands are represented evenly for Android and Apple

Hotel brands are represented evenly for Android and Apple

Marc Jacobs gets inside muses’ heads in fall ad campaign films
U.S. fashion label Marc Jacobs is exploring the motivations behind the many famous faces of its fall/winter advertising campaign with digital content.
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Selfridges, Holt Renfrew appeal to contemporary crowd with Kenzo collaborations
Department store chains Selfridges and Holt Renfrew are putting Paris fashion label Kenzo front and center through collaborative creative campaigns.
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Barneys to keynote Luxury Retail Summit: Holiday Focus 2015
Please join us for the third annual Luxury Retail Summit: Holiday Focus 2015 Wednesday, Sept. 16 in New York featuring leading specialists and top thinkers in luxury retailing and marketing.
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Branded hotel apps transforming hallmarks of low-touch luxury: L2
According to a new report by L2, nearly 100 percent of luxury hospitality brands offer guests an “in-stay” mobile application for Apple iPhones.
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British Vogue champions gender equality with HeForShe video
Condé Nast’s British Vogue is working to end gender inequality in the fashion industry with its latest video collaboration with actress Emma Watson.
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Land Rover champions grassroots rugby in multifaceted campaign
British automaker Land Rover is giving amateur athletes a global stage with an integrated campaign celebrating its partnership with the Rugby World Cup 2015.
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WSJ. magazine’s September edition heightens coverage via scannable ads
Bally and Lanvin were among the women’s fashion labels to take part in WSJ. magazine’s September “Women’s Fashion” issue, the publication’s largest book to date.
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Holiday success centers on seamless omnichannel and personal mobile experiences
This upcoming holiday season, mobile will be at the forefront of commerce, and retailers will be leveraging its capabilities to boost sales through further personalization based on consumer data and securing greater omnichannel integration.
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Gucci, Hublot, Fragrance Du Bois and Thomas Pink – Live news
Luxury Daily’s live news from Aug. 17 – Gucci makes substantial gains in counterfeit lawsuit against Alibaba; Hublot creates its largest pop-up shop yet in Singapore; Fragrance Du Bois promotes Malaysian designers at Kuala Lumpur Fashion Week; Thomas Pink brings back blue in video with Cambridge cricket player.
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Burberry, Jeremy Scott, Jaguar and auto – News briefs
Today in luxury marketing – Burberry revamps its image in Japan; Jeremy Scott redesigns MTV Moonman for 2015 MTV Video Music Awards; Millennials are developing parents’ taste for Jaguars, Cadillacs; The lucrative, barely legal business of shipping luxury cars to China.
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Inviting opinion pieces on luxury marketing, retail and media
Luxury Daily is inviting opinion pieces on luxury advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation.
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Luxury travel adapts to needs, expectations of Gens X and Y
While much attention is being paid to millennials in the media, it is Generations X and Y, in their role as Globizens, who are energizing change in the world of luxury travel.
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How the Apple Watch changes consumer shopping behavior
As shoppers gravitate toward watch-based technologies, retailers will need to focus on creating an engaging in-store experience on the new devices.
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