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Brand Watch: Why McDonald’s is in the fast lane – Mobile Marketer

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June 1, 2012

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Brand Watch: Why McDonald’s is in the fast lane
Many fast food chains such as Pizza Hut, Subway and KFC have all embraced mobile. However, no one has continually made a big impact in the space as McDonald’s has done over the past year.
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Red Bull energizes event registrations with mobile social campaign
More than 10 percent of the registrants for a recent sporting event sponsored by Red Bull came in via mobile thanks to a mobile social campaign targeting winter sports enthusiasts.
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Google leverages local, social to boost mobile offerings with Google + Local
In a move to make local mobile search more relevant and appealing to advertisers, Google is replacing its local search offering Google Places with Google + Local and integrating business listings across search, mobile, Maps and Google+.
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Toyota rolls out rich media ads to connect with car owners
Carmaker Toyota is gaining momentum for its RAV4 car model with a rich media mobile ad unit that promotes the vehicle as being efficient.
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US Open tees up mobile for sports fans
The United States Golf Association is letting attendees stay connected to the upcoming U.S. Open Championship with a slew of digital initiatives, including a mobile site and applications.
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InterActive Nutrition increases mailing list by 40pc with QR codes
InterActive Nutrition increased the size of its mailing list by 40 percent via a QR code campaign that offers consumers incentives when they scanned.
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Rolls-Royce, David Yurman land ultimate placement in Robb Report Best of list – Luxury Daily
Luxury Daily today – Rolls-Royce, David Yurman land ultimate placement in Robb Report Best of list; Hugo Boss pushes timepiece functionality via Facebook contest.
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New ambient social apps enable brands to proactively connect with those nearby
A new wave of location-based applications has arrived on the scene to cheers of being the “next big thing” by the tech community while instilling fear in others.
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