Maytag, Mondelez embrace mobile visualization, utility to drive direct sales
Maytag and Mondelez International are among brand marketers upping the ante on the chase for direct-to-consumer sales as mobile disrupts the traditional model of selling solely to wholesalers and retailers.
Please click here to read the entire story on Mobile Marketer

Honda leverages mobile wallet ads to promote sales event
Honda is promoting its nationwide Honda Dream Garage Sales Event through a mobile wallet ad campaign that invites consumers to tap a banner ad and save the event to Apple’s Passbook or Google Wallet.
Please click here to read the entire story on Mobile Marketer

Publishers’ Facebook partnerships carry no guarantee of mobile readership
Although the New York Times and other publishers see teaming up with Facebook as a way to form a bond with mobile audiences, success is not guaranteed due to the difficulties of predicting human behavioral patterns, especially concerning news consumption.
Please click here to read the entire story on Mobile Marketer

IMDb holds Twitter Q&A to promote Aloha with director Cameron Crowe
The Internet Movie Database is hosting a social media discussion on Twitter with Cameron Crowe, director of upcoming Sony Pictures film Aloha, as it leverages the excitement and marketing surrounding the film to develop a dialogue and trusted brand relationship with consumers.
Please click here to read the entire story on Mobile Marketer

Realtor.com opens door to mobile-savvy millennials with site redesign, new campaign
Move, Inc.’s Realtor.com is unrolling a new graphic identity for its Web site and mobile applications that features a logo redesign, and is tapping Hollywood actress and director Elizabeth Banks to represent the brand in a series of mobile-optimized Web videos in a bid to reach more on-the-go consumers with its advertising efforts.
Please click here to read the entire story on Mobile Marketer

Click here to sign up for Mobile Marketer for free