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Maytag, Mondelez embrace mobile visualization, utility to drive direct sales – Mobile Marketer

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May 14, 2015

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Maytag, Mondelez embrace mobile visualization, utility to drive direct sales
Maytag and Mondelez International are among brand marketers upping the ante on the chase for direct-to-consumer sales as mobile disrupts the traditional model of selling solely to wholesalers and retailers.
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Honda leverages mobile wallet ads to promote sales event
Honda is promoting its nationwide Honda Dream Garage Sales Event through a mobile wallet ad campaign that invites consumers to tap a banner ad and save the event to Apple’s Passbook or Google Wallet.
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Publishers’ Facebook partnerships carry no guarantee of mobile readership
Although the New York Times and other publishers see teaming up with Facebook as a way to form a bond with mobile audiences, success is not guaranteed due to the difficulties of predicting human behavioral patterns, especially concerning news consumption.
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IMDb holds Twitter Q&A to promote Aloha with director Cameron Crowe

The Internet Movie Database is hosting a social media discussion on Twitter with Cameron Crowe, director of upcoming Sony Pictures film Aloha, as it leverages the excitement and marketing surrounding the film to develop a dialogue and trusted brand relationship with consumers.
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Realtor.com opens door to mobile-savvy millennials with site redesign, new campaign
Move, Inc.’s Realtor.com is unrolling a new graphic identity for its Web site and mobile applications that features a logo redesign, and is tapping Hollywood actress and director Elizabeth Banks to represent the brand in a series of mobile-optimized Web videos in a bid to reach more on-the-go consumers with its advertising efforts.
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