Jimmy Choo creates virtual showroom to enhance preorder experience
Footwear and accessories label Jimmy Choo is allowing consumers to experience its autumn/winter 2014 collection in a virtual showroom.
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John Varvatos features Ringo Starr to promote new collection
Menswear label John Varvatos is releasing a video for the fall/winter 2014 collection that corresponds with a broader social effort to raise money for the Ringo Starr Peace & Love Fund.
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Luxury Retail Summit 2014 New York Sept. 9: Waldorf Astoria, MissoniHome, Christie’s Watch Shop, Leading Hotels of the World, WSJ., ForbesLife, Wealth-X, Eleven James, Crest and Co.
Registration is open for the Luxury Retail Summit: Holiday Focus 2014 conference Tuesday, Sept. 9, 2014 with speakers from Waldorf Astoria, MissoniHome, Christie’s Watch Shop, Leading Hotels of the World, Crest and Co., Eleven James, WSJ. magazine, ForbesLife, Style Coalition and leading luxury-focused agencies and researchers. Must-attend for luxury retailers and brands, agencies, publishers and researchers.
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Mandarin Oriental, Paris caters to fashionistas during Vogue’s Fashion Night Out
Mandarin Oriental, Paris is enhancing Vogue’s Fashion Night Out in Paris Sept. 16 to burnish its fashion credentials
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Boucheron journeys the world with high-jewelry Instagram effort
French jeweler Boucheron is taking consumers on a visual journey to discover its latest high-jewelry collection by posting short videos on Instagram that show details of the pieces.
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BMW endorses thriving super fan Facebook page
German automaker BMW is celebrating the achievements of Bulgarian brand advocate Todor Todorov with a social video.
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Ralph Lauren Paint inspires purchases through magazine feature
U.S. brand Ralph Lauren Home is providing interior decorating ideas through an editorial feature across the Web sites of Hearst shelter publications Veranda, Elle Décor and House Beautiful.
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Jaguar Land Rover advances windshield technology
Jaguar Land Rover is working to reduce distractions for drivers with virtual enhancements to windscreens.
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Gucci, Dior aim to capture youth’s attention in Town & Country August edition
Luxury marketers such as Ralph Lauren, Gucci and Dior worked to appeal to younger readers of Hearst lifestyle imprint Town & Country’s August issue.
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Jenn-Air pushes experiences over product via Departures mobile effort
High-end appliance manufacturer Jenn-Air is looking to share its design insights with mobile readers of Time Inc’s travel imprint, Departures.
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Burberry, haute couture, Mercedes and BMW – News briefs
Today in luxury marketing – Burberry sales gain 9pc in Q1; In Paris, haute couture gets hotter; Mercedes takes rare backseat to Audi in race for US youth; BMW i8: one foot in the future.
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