Young Hollywood holds immense star power for luxury brand ambassadorship
Short-lived rumors that British actor Robert Pattinson was the new face of Christian Dior men’s fragrances spurred an instant media frenzy and experts agree that tapping young Hollywood is an effective way to market a fragrance at this time.
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Moët earns 1M impressions on first video campaign
Spirits marketer Moët & Chandon USA’s Champagne Day video campaign that encouraged social media users to share a branded toast with their friends earned more than 1 million impressions and 70,000 YouTube views.
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Luxury FirstLook 2013 New York conference Jan. 16: Bentley Motors, Tourneau, Forrester Research, Waldorf Astoria, Tumi, St. Regis
Registration is open for the Luxury FirstLook: Strategy 2013 conference Wednesday, Jan. 16 with speakers from Bentley Motors, Tourneau, Forrester Research, Waldorf Astoria, Tumi and St. Regis. Must-attend for luxury brands, luxury retailers, agencies and publishers.
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Webinar on Nov. 6: What Apple’s offense means to luxury brands, retailers and rivals
Register for this free webinar Nov. 6 at 2–3 p.m. ET on what Apple’s offense means to luxury brands, retailers and rivals. Hear experts from Martini Media, Acquity Group, Vibes and Razorfish deep-dive into the issues.
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Boodles bolsters 360-degree brand experience via mcommerce site
British jeweler Boodles is encouraging on-the-go transactions via its new mobile-optimized Web site that streamlines browsing and purchasing functions and helps to bridge the gap between its in-store and digital properties.
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The Langham reintroduces lobby as ultra-luxe venue
High-end hotel The Langham, Boston, is opening its new lobby lounge to transform the initial look of the property and serve as an updated setting to offer meals and cocktails.
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App developers face potential fines over lack of privacy policies
In a sign of the growing scrutiny on mobile privacy issues, California attorney general Kamala Harris recently sent letters to dozens of application developers, giving them 30 days to conspicuously post a privacy policy or potentially face a fine of $2,500 per download.
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Ralph Lauren, Estée Lauder, Sotheby’s, Luxottica and luxury real estate – News briefs
Today in luxury marketing – Ralph Lauren posts better than expected Q2 results; Lauder of the rings; Luxottica in deal to buy France’s Alain Mikli; The next big thing in luxury: Branded real estate.
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Developing a mobile customer engagement plan
Mobile marketing represents one of the most interesting, must-respond challenges to retailers in decades: where to begin? We have never gone from “that’s impossible” to “we need to get this done” so quickly.
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