Saks invites consumers inside Winter Palace via digital integration
Department store chain Saks Fifth Avenue is continuing its all-inclusive holiday marketing effort with a digital hub ripe with interaction.
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Family friction perceived as biggest wealth management obstacle: report
Family disputes are the largest hurdle for achieving financial goals, but communication can make things easier, according to a new report by SEI Private Wealth Management and Scorpio Partnership.
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Bond Black pens bespoke notes in seconds using mobile app
Stationery brand Bond is aiming to preserve the art of handwritten letters for affluents pressed for time with the introduction of a subscription mobile application.
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XOJet brings the laughs with targeted ad campaign
Private aviator XOJet is showing how it gives “power to the passenger” through its latest marketing campaign.
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Kering aims to spark debate in sustainability Twitter talk
French conglomerate Kering is creating a conversation before December’s Sustainable Innovation Forum 2015 through a Twitter talk on environmental issues.
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Wolf Appliances “curries up” a smattering of easy recipes
Cooking appliance brand Wolf is empowering consumers to “reclaim the kitchen” with a series of videos.
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Is Facebook’s Instant Articles in jeopardy following publisher dissatisfaction?
Facebook’s attempt to partner more closely with media firms encountered a speed bump after disparities were revealed between ad revenue on the platform and publishers’ own sites, forcing the social media giant to search for new innovations.
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Top 5 brand moments from last week
Personal touches celebrating a brand’s heritage or a consumer’s individuality are common throughout modern luxury.
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Armani, Peninsula, Maserati and LVMH – Live news
Luxury Daily’s live news from Nov. 13 – Armani takes culinary journey around the world to give taste of brand; Peninsula Academy’s exclusive experiences arrive in Paris; Maserati pairs with Liberty for elevated shopping experience; Fondation Louis Vuitton gathers artists for charity campaign.
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US market, Farfetch, Lexus and art sales – News briefs
Today in luxury marketing – US market a letdown for Europe’s luxury brands; Farfetch tries to reach a little further; With a hush, an American Lexus plant goes to work; The art market: New York bellwether sales.
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How to prepare for increased mobile traffic over the holidays
If your Web site cannot keep up with the high demand, you will risk losing valuable traffic when it matters most this season.
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