BMW upgrades iPad magazine platform to brand history, new vehicles
German automaker BMW has launched a new iPad application for its branded
magazine that promotes its history and vehicles via interactive rich-media content.
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LVMH stake in Hermes: When will the other shoe drop?
LVMH made a power play with its 17-percent acquisition of Hermes that casts uncertainty on the future of the independently owned French fashion house.
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Ritz-Carlton/Abercrombie & Kent synergy to grow hotel bookings
The Ritz-Carlton Destination Club and Abercrombie & Kent Residence Club have teamed up to offer consumers an expanded list of luxury destinations.
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Bentley pampers new car owners with bespoke suit offer
Luxury automobile maker Bentley has teamed up with men’s custom clothing brand Astor & Black to offer new car owners a bespoke suit.
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Montblanc touts corporate responsibility with educational philanthropy
Luxury goods brand Montblanc is donating a year-long subscription of Lapham’s Quarterly to 300 New York public high schools and libraries in support of art and education.
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Conde Nast, BMW and Generation Y – News briefs
Today in luxury marketing – Conde Nast relocates Style.com to Fairchild Fashion Group; BMW plans to test short-term car rentals.
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Why marketing is selling mobile short
It is time to not simply move mobile onto center-stage of our marketing plans or advertising budgets.
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