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BMW shines a light on US competitors in 2016 Paralympics – Luxury Daily

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September 16, 2016

bmwTiffany cultivates the most passion among social media users: NetBase
Luxury brands should continue to push their social media strategies to combat the pervasiveness of Amazon, as it maintains the highest mentioned brand passion, according to a report by NetBase.
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Majority of retailers unprepared to counteract post-election trade risks
Almost half of retail executives expect the U.S. presidential election to have an impact on their business, as promises of protectionist trade policies are heard from both major party candidates.
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Fabergé proposes diamond alternatives in emotional effort
Russian jeweler Fabergé is prompting consumers to look beyond diamonds for their engagement rings with a colorful digital campaign.
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Kering inaugurates new Paris offices with public art, fashion exhibitions
French luxury conglomerate Kering Group is opening the doors to its historical headquarters in Paris’ 7th arrondissement during the 33rd annual European Heritage Days Sept. 17-18.
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Trussardi makes handbag push with first accessible design
Italian fashion label Trussardi is showcasing its enhanced focus on its leather goods business with the release of a handbag designed to be a constant companion.
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BMW shines a light on US competitors in 2016 Paralympics
German automaker BMW is augmenting visibility for this year’s Paralympics through a series of sponsorship activations on Snapchat.
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Sotheby’s calls on millennials to vote for favorite homes
Brokerage firm Sotheby’s International Realty is going after tech fanatics and millennials through a partnership with technology news platform GeekWire.
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Call for nominations: Luxury Women to Watch 2017
While more women are entering senior and decision-making ranks at luxury marketers, more work needs to be done to attract them to key marketing, retail, media and digital positions in an industry that has shown its resilience in good times and bad.
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