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BMW seeks aspirational consumers with drive share application – Luxury Daily

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December 8, 2014

BMW DriveNow app in London

BMW DriveNow app in London

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In China quality, exclusivity outweighs price when purchasing luxury goods: survey
If marketers have learned anything from the development of emerging markets, compared to that of the United States, it is that understanding consumers’ psyches and how luxury goods are approached is essential to success, according to a new survey from Agility Research & Strategy.
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Luxury FirstLook 2015 New York Jan. 13: Four Seasons, Buccellati, Baume & Mercier, Christie’s, Lancome, Douglas Elliman, Twitter, NetJets, Hunton Powerboats, W
Registration is open for the third annual Luxury FirstLook: Strategy 2015 conference Tuesday, Jan. 13 featuring speakers from the Four Seasons Hotels and Resorts, Buccellati, Baume & Mercier, Christie’s, Lancome, Douglas Elliman, Twitter, NetJets, Hunton Powerboats, W magazine, SANDOW, Luxury Portfolio, Sleuth and The Luxury Institute.
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Art is a supreme luxury object: Tom Sachs
MIAMI – Compared to luxury, which typically serves some utilitarian function, art is the highest form of luxury, according to artist Tom Sachs last week at The New York Times International Luxury Conference.
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BMW seeks aspirational consumers with drive share application
BMW Group is launching a new car sharing service application for London natives to have access to the automaker’s vehicles in three of the city’s boroughs.
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Marketers making mobile moments more personal as investment surges
Companies are pouring millions of dollars into retrofitting their corporate culture and business models, promising to make personal advertising a reality as the mobile engagement platform market explodes.
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Real estate commands readers’ attention in Art Basel Miami Beach imprint
Fendi and Giorgio Armani looked to Niche Media’s special-edition imprint for Art Basel Dec. 4-7 to promote their residential properties during a time frame when numerous wealthy individuals flock to Miami Beach for the annual art festival.
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Top 5 brand moments from last week
Brands are looking to gain the attention of consumers through social videos and interactive campaigns as the holiday shopping season is in full-swing.
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Mr Porter, Aston Martin, Hermès and Dolce & Gabbana – Live news
Luxury Daily’s live news from Dec. 5 – Mr Porter demonstrates ease of gift-buying; Aston Martin announces new James Bond vehicle; Hermès tells new Rudolph story; Dolce & Gabbana introduces advent calendar this season.
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Luxury cars, Prada, Tag Heuer and Hermès – News briefs
Today in luxury marketing: Cheaper cars will decide the luxury battle between BMW and Mercedes; Prada warns tough times for luxury goods aren’t over; Report: Intel’s wearable push may go upmarket with Tag luxury watches; Feathers and leathers: fashion houses give cycling a luxury makeover.
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Why luxury retailers should watch Whole Foods’ new loyalty rewards pilot
Increased pressure from major industry competitors and mass channels is eroding Whole Foods’ product differentiation. Pricing premiums are harder to defend and many of Whole Foods’ customer experience differentiators are being adopted as competitors respond to changing customer preferences.
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5 qualitative strategies for luxury retailers to reduce returns
Returned goods cost United States retailers a staggering $267.3 billion in lost revenue last year, according to The Retail Equation. Now that is a harsh returns reality.
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Mobile shopping spurred on by consumer spontaneity
According to Forrester Research, United States mobile commerce is projected to hit $114 billion this year. With the idea of mobile shopping becoming more mainstream, consumers have become increasingly comfortable making payments on their phone and on the go.
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