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BMW raises the bar on mobile via video, Google ad content – Luxury Daily

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January 18, 2013

BMW i3

BMW raises the bar on mobile via video, Google ad content
German automaker BMW is raising the bar for mobile advertising among luxury marketers with its new campaign that comprises video content and Google Maps integration to push the i concept vehicles.
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Cartier pushes engagement rings through storytelling
French jeweler Cartier is tapping emotional storytelling to push its engagement rings and wedding bands through a short film that tells a dramatic love story about a couple in Paris.
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Luxury Daily’s Luxury Marketing Outlook 2013
Effective product differentiation, continued high-quality standards, careful distribution, holding the price line, tighter cuddling of the customer and smart marketing will ensure that luxury has another bumper year ahead.
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Webinar on Jan. 22: Holiday marketing recap: What worked, what didn’t and lessons learned
Register now for this free, hour-long webinar that tracks luxury marketing’s progress over the holidays, lessons learned, left-field surprises and best practice for 2013.
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Rolls-Royce flaunts Goodwood production anniversary through special collection
British automaker Rolls-Royce Motor Cars is boasting a special collection of vehicles to celebrate its 10-year anniversary of starting production at its headquarters in Goodwood, England.
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Dunhill renews Voice campaign via video, shopping guide
British menswear label Alfred Dunhill is renewing its ongoing Voice campaign by featuring three new male personalities in multiple marketing efforts such as online videos and a shopping guide on the brand’s Web site.
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Mobile keeps out-of-home marketing relevant: Eye exec
NEW YORK – An Eye executive at Mobile Marketer’s Mobile FirstLook: Strategy 2013 conference said that out-of-home media is transforming into a mobile engagement opportunity and marketers should seek effective ways to connect these experiences.
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Thompson boosts seasonal foot traffic via music event series
Belgraves, a Thompson Hotel in London, is hosting two events in a series called “The January Blues” to boost foot traffic, stay top of mind to local consumers and maximize revenue.
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Saint Laurent Paris, Aston Martin, Lancôme and superyachts – News briefs
Today in luxury marketing – First look at Saint Laurent in stores; Aston Martin seeks development partner to build engines; Lancôme US head to exit; Superyacht builders wary of landlubbers among new rich.
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Luxury Daily will not publish on Monday, Jan. 21
Luxury Daily will not publish on Monday, Jan. 21, in observance of Martin Luther King Jr. Day. We will resume publication on Tuesday, Jan. 22.
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Mobile users less tolerant, more demanding than desktop users
Apple users have already downloaded applications from its App Store more than 25 billion times and that number continues to grow. Today, there are more than 1.3 million apps in the market for customers to choose from, but many of them prove to be unsuccessful.
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