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BMW pushes product line to consumers on the Late Shift – Luxury Daily

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March 24, 2016

BMW i8

BMW i8

Smartwatches muscle analog for attention, recognition at Baselworld 2016
From the beginning of the wearable conversation, horology experts surmised that the most logical approach would be a combination of analog function alongside technological touchpoints.
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Dior leverages Versailles’ sophistication for children’s collection
French atelier Christian Dior is transporting even its smallest enthusiasts to a place of luxury and refinement.
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Tod’s proves two is better than one to launch Double T line
Italian fashion label Tod’s is exploring the complementary qualities of its new Double T collection with the help of a set of twins.
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Rent the Runway shakes up fashion industry with membership club
Online service Rent the Runway is disrupting the fashion world with a subscription model providing consumers with exclusive brands anytime, anywhere.
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Younger affluents with higher incomes more willing to pay for fine wines
As a consumer’s income bracket increases, the likelihood of drinking wine once per week also rises, according to a new survey by the Luxury Institute.
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BMW pushes product line to consumers on the Late Shift
German automaker BMW is raising awareness with prime product placement in a new kind of movie.
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Four Seasons preps children’s entertainment as family travel takes off
Four Seasons Grand-Hôtel du Cap-Ferrat in Côte d’Azur, France is signaling the change of seasons with new family-friendly offerings.
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73pc of smart home owners use voice control, increasing app utility: report
Consumers who own smart home devices have quickly embraced voice recognition technology to enhance mobile applications designed to control these devices, driving further interest in the segment, according to new research from The NPD Group Connected Intelligence.
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Brioni, Audi, Fortnum & Mason and Mandarin Oriental – Live news
Luxury Daily’s live news from March 23 – Brioni makes unconventional hire to fill creative director position; Audi mixes service with promotion in branded WiFi networks; Fortnum & Mason sends consumers on a hunt for golden egg; Mandarin Oriental grants photographer backstage pass to fete 80 years.
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Hermès, Ferragamo, Canali and Audi – News briefs
Today in luxury marketing – Hermès, French luxury goods giant, warns of “complicated” 2016; How vulnerable is Ferragamo?; Lack of quality luxury locations is a problem: Stefano Canali; Audi plans 12 refreshed, new U.S. vehicles by 2019.
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Is your Web site holding you back?
Whether you want to drive people into your physical store or you conduct your business entirely online, a good Web site is critical. A few mistakes can make the difference between a new customer and a lost opportunity.
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