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Consumer confidence confusion hinders potential luxury rebound
Mixed reports on consumer satisfaction and the economy are confusing experts as to whether or not luxury marketers should expect a rebound — and how they should prepare for the future.
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BMW shakes up 7 Series with interactive banner ads
German automaker BMW is pushing its flagship 7 Series models with an interactive, engaging iAd where consumers can shake, tap and swipe their iPhones to explore the car.
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Maintaining a luxury status when using Facebook commerce
As social media evolves, it is important for luxury brands to adapt and accept it as a powerful medium to not only increase consumer engagement but to drive sales and collect consumer data as well.
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Women’s Wear Daily targets global market through site transformation
Conde Nast’s Women’s Wear Daily is attempting to reach a more global market with a brand-new Web site and plans for more extensive coverage.
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Ferragamo breaks RTW ecommerce digital trunk show
Italian apparel and accessories designer Salvatore Ferragamo launched an online trunk show this morning, marking the first time the luxury brand will be selling its ready-to-wear collection on the Web.
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How to merchandise a mobile store
With the advent of handheld mobile shopping, retailers must investigate an entirely unique approach to on-the-go merchandising.
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