London’s Heathrow eyes luxury brand participation for new VIP lounge service
In search of more incremental revenue and upscale business, London’s Heathrow has opened its VIP suites to passengers arriving at the airport with the promise of securing luxury brands to add to the swank experience.
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Maintaining the luxury image across all social media platforms
With social media becoming an increasingly important tool for high-end marketers, brands need to ensure that this strategy is as seamless as possible across all channels to ensure the maximum luxury experience.
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Lexus creates social buzz for ES via tech startup campaign
Toyota Corp.’s Lexus is pushing the 2013 ES model’s updated technology and style through a Facebook application and additional social media promotions to let users vote for their favorite startup projects that the automaker will support with a monetary donation.
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Are luxury brands relying too heavily on Facebook apps?
Luxury marketers are increasingly choosing to run digital campaigns through Facebook applications to reach their largest fan base on social media, but brands need to keep their audiences in mind to effectively leverage these efforts.
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Webinar on Oct. 30: What Apple’s offense means to luxury brands, retailers and rivals
Register for this free webinar Oct. 30 at 2–3 p.m. ET on what Apple’s offense means to luxury brands, retailers and rivals. Hear experts from Martini Media and Acquity Group deep-dive into the issues.
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BMW, Patek Philippe bolster awareness via October Robb Report
Advertisers including BMW, Bally, Patek Philippe, Four Seasons and Lugano Diamonds are taking advantage of increased reader interaction in the October issue of Robb Report.
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Peninsula Hotels bolsters service aspect through Breast Cancer Awareness
The Peninsula Hotels is emphasizing its service aspects through efforts surrounding Breast Cancer Awareness month in October with corporate-wide and property-specific programs that give consumers a chance to give back.
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L’Occitane triggers emotional purchases via city-tailored mailer
French cosmetics brand L’Occitane en Provence is targeting consumers through a direct mail campaign for its Immortelle Precious Serum that includes the results of a consumer test, a product sample, a free gift offer and a link to schedule a free in-store mini facial.
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European automakers, French fashion faceoff and China – News briefs
Today in luxury marketing – Europe’s luxury carmakers appear to have upper hand; Faceoff: Slimane, Simons in the spotlight; China’s leadership quandry for luxury; Luxury cosmetics maker weighs the risks of appearing on a TV shopping channel.
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Calling for nominations: Luxury Women to Watch 2013
If you know a smart woman in luxury advertising, marketing, media or retail who’s set to go places, please nominate her for Luxury Daily’s Women to Watch 2013. Nominations accepted through Oct. 12.
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